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February 16-17, 2010 - New York City. Co-located with Toy Fair 2010.
register now and save As kid and youth entertainment and play patterns change and they become more digital and move away from toys and traditional media it's imperative that toy companies and youth entertainment companies learn how to integrate digital technologies into their product lines. ...
Interview with Will Wright on his entertainment startup, the Stupid Fun Club
Interview with Will Wright on his entertainment startup, the Stupid Fun Club
games.venturebeat.com — Will Wright has conquered the game industry and is now moving on to bigger things. He made... waves in April when he announced he was leaving Electronic Arts to start his own company, the Stupid Fun Club . Wright, who has made blockbuster games from ... (more) Interview with Will Wright on his entertainment startup, ...
EA sets up 'Spore' at Fox - Entertainment News, Film News, Media
variety.com — 'Ice Age' helmer to adapt game as feature Twentieth Century Fox has paired up with Electronic Arts... to turn the publisher's popular "Spore" game into an animated creature feature, with "Ice Age's" Chris Wedge attached to helm. Greg Erb and Jason ... (more) EA sets up 'Spore' at Fox - Entertainment News, Film ...
'Spore' video game to be adapted by Chris Wedge for Fox
'Spore' video game to be adapted by Chris Wedge for Fox
heatvisionblog.com — 20th Century Fox has acquired the rights to Electronic Arts’ “Spore” video game to create a CG... animated feature. Chris Wedge, who directed “Ice Age” and “Robots” for the studio, is attached to direct while writers Greg Erb and Jason... (more) 'Spore' video game to be adapted by Chris Wedge for Fox
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Will Wright, creator of The Sims, talks toys
L.A. Times Tech Blog — ... Hint #1: It's a toy. Wright will be taking his concept to the New York Toy Fair in February, where he will deliver a talk titled "The Evolution of Entertainment: A Toy's Place" at the Engage! Expo, a conference on the convergence of toys, the Internet, virtual worlds, games and social media. ...

Interview with Will Wright on his entertainment startup, the Stupid Fun Club
VentureBeat — ... . Wright, who has made blockbuster games from SimCity to The Sims to Spore, was one of the key brains behind EA’s successful Maxis studio, which has sold billions of dollars worth of games. Wright’s last title, Spore, launched in September, 2008, and it hasn’t quite lived up to its hype. But it still generated millions of unit sales and is now going to be ...

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Will Wright speaks about Stupid Fun ClubCNET News.com 10/7/2009
In an interview with VentureBeat, the Sims and Spore creator talks about what his new venture is up to, and why he's branching out into toys.
Spore to evolve into major motion pictureCNET News.com 10/7/2009
Twentieth Century Fox is behind the CGI movie, and Variety reports that "Ice Age" director Chris Wedge is splicing its genes.
Are Single-Player Games like Dragon Age Doomed?Latest from Computerworld 10/9/2009
Is Bioware's Dragon Age the last of its kind? A solo-player game absent an integrated online component? Or is it actually the next step in what Spore designer Will Wright calls the "massively single player" experience?