Follow TechBlips on Twitter
Facebook Struggling To Make Engagement Ads Work?
paidContent —
... Forecasts for social network advertising were already being scaled back long before the credit crisis began filtering through to advertising as a whole, but Facebook is keeping the torch burning for the holy grail of social ads - its new "engagement ad" format. The format, which asks users to interact with an ad and then shares that action with friends, launched back in August - but WSJ.com today has a grab-bag of suspicion toward the offering… ...
MySpace Ad Sales Totally Out-Hustling Facebook
Silicon Alley Insider —
... Everyone knows Facebook is having a hard time selling ads. But did you know how badly it's being outsold by less popular social network MySpace? Jessica Vascellaro laid it out in this morning's Journal: ...
Facebook: Will you go for its latest ad plan?
Between the Lines —
... Facebook, which is reportedly being outhustled on ad sales by MySpace, is rolling out a new model to advertisers. The aim: Get you to interact with an ad. According to the Wall Street Journal , Facebook introduced the ads in August and is now rolling it out to all advertisers. You’ll see them when you log-in and get pitched to do something–comment on a movie, TV show or something else. The money quote from the Journal: Facebook has a lot to prove with the new ad format, which it began quietly testing in August and started making available to all advertisers this month. The ...
Myspace Kicking Facebook's Ass, Taking Name in Ad Sales
AppScout —
Facebook may be the top social network in the United States at the moment, but that doesn't mean that Mark Zuckerberg's site is generating the sort of revenue that one might expect. In fact, Rupert Murdoch's second place Myspace is outselling the site by a fairly large margin.
According to The Wall Street Journal,
[I]ts share of total number of U.S. online display ad views was just 1.1%, according to market research firm comScore Inc., in its most recent report in June. News Corp.'s Fox Interactive Media Unit, which includes rival ...
MySpace beating Facebook on ads? Well, duh
The Social —
... There's a big Wall Street Journal piece today about how MySpace is still seriously beating Facebook in the advertising and marketing game, regardless of the fact that Facebook has started to breeze past it in traffic.
This is one of those stories geared toward the Journal's less technical ...
MySpace beating Facebook on ads? Well, duh
Webware.com —
... There's a big Wall Street Journal piece today about how MySpace is still seriously beating Facebook in the advertising and marketing game, regardless of the fact that Facebook has started to breeze past it in traffic.
This is one of those stories geared toward the Journal's less technical readers, undoubtedly, since most of the details are no surprise to social media junkies. But the take-home point is a good one: Big media ownership has been helpful to MySpace, whereas the independent Facebook is still learning the advertising game. ...
WSJ Points To Facebook Advertising Issues
WebProNews Feed —
... Lots of room to grow, at least It'll soon be what Andy Williams described as the most wonderful time of the year, and Facebook's doing its best to make the singer's words come true. It seems that the social network has a ways to go, however, at least in terms of generating advertising revenue. Facebook's far behind in this game, its condition more distressing than wonderful. Jessica E. Vascellaro reports, "The company says 70 of the U.S.'s 100 largest advertisers have advertised on its site since 2007. But its share of total number of U.S. online display ad views was just ...
News Bits: BSkyB Takes Web Shows to... Web
Contentinople: —
... . Speaking of Facebook, the social networking behemoth tries a new advertising strategy to generate revenue. The yet-to-monetize social networking site is launching "engagement ads," reports The Wall Street Journal . The new system will trick encourage users to participate in advertising, say, by commenting on or "attending" a movie trailer or TV premiere, which will then show up in the user's feed. And nearly four generations of children (most of them grown) who watched Sesame Street ...
Latest Facebook advertising ploy
p2pnet news —
... “see Facebook as a means of keeping in touch with each other, and forcing various government and commercial elements, including Facebook itself, to toe the line,” said p2pnet recently.
And they do it without reference to the advertisers.
Oh! The Horror!
But founder Mark ‘We only want what’s best for users’ Zuckerman has had an(other) idea.
He’s trying, “a new tactic to woo Madison Avenue,” says the Wall Street Journal:
He’s rolling out ‘engagement ads’ which ...
Why Facebook can't sell ads [Online Advertising]
Gawker: valleywag —
... Facebook has made a bold bet on being the next Google. The problem is that it may have made the wrong bet. The Wall Street Journal has taken tardy notice of Facebook's "engagement ads," first launched in August. They are not an easy sell; they require advertisers to come up with some compelling "action" for Facebook users to take, which will then be shared with their friends, and thus spread virally through the social network. And yet the chief way Facebook hopes to sell these ads is through an automated sign-up process. Facebook has a ...
Facebook Moves Further Down the Monetization Path
BIA/Kelsey Blog —
... this morning, The Wall Street Journal has taken a look at some of the company’s efforts to better monetize the network. This has been an ongoing challenge for Facebook. ...
Facebook Still a Mess
Screenwerk —
... The Wall Street Journal has a piece on the challenges Facebook faces on the advertising side of the house and its new bid for marketing dollars with “Engagement Ads”: ...
Advertisers Still Prefer MySpace Over Facebook
Pulse2 - Technology News And Reviews —
... the size of Facebook. MySpace on the other hand has a hefty 15.9% share.
Advertisers are still trying to figure out how effectively advertise on social networks. On Google, when you search for a keyword, you see related ads. Some of those related ads may be of products that interest you. On a social network, ads are based on demographics. But considering the diversity amongst social network visitors, demographic targeting is not as effective as it may seem.
Source: WSJ
...
Facebook: The What-chu-talkin’-’bout-Willis Ad Conundrum
BoomTown —
... The one truly interesting factoid in The Wall Street Journal’s piece about the efficacy (or lack thereof) Facebook’s engagement ads today was this one about its results in the graphical ad business versus rival MySpace: ...
Revenue search continues, as Facebook (and LinkedIn) employee stock sale begins
VentureBeat —
... We’ve heard from several sources over the last year that Facebook expects to make more than $300 million this year; a Wall Street Journal cites sources saying the same number, in an article today. ...
Is Facebook Worth $4 Billion?
All Facebook —
... According to Jessica Vascellaro, “The company says 70 of the U.S.’s 100 largest advertisers have advertised on its site since 2007. But its share of total number of U.S. online display ad views was just 1.1%, according to market research firm comScore Inc., in its most recent report in June.” Compare that with Fox Interactive Media who has attracted “15.9% of display-ad spedning, according to comScore.” ...
Is Social Networking a Good Fit for Microsoft?
Profy —
... But where I don’t see Microsoft at all is in running Windows Live social network AND monetizing it efficiently with ads. Everyone already knows how hard social networks are in terms of monetization and Facebook has been experimenting with different types of ads for quite a while now without reporting significant success and even admitting that they are yet to ...
Why Facebook Likes Small Ads, Despite the Small Dollars
Bits —
... (for its size) and marketers don’t seem to be all that excited about what it is offering them. During a recent visit to Facebook’s Palo Alto headquarters, I discussed the company’s approach to advertising with two executives: Dan Rose, the company’s vice president of business development, and Tim Kendall, its director of monetization. They told me that Facebook is searching for forms of advertising that fit quietly into the fabric of its community, rather than trying to interrupt or distract users, as most ads do. “The classic interruptive model is a pretty uninspired way ...
News Bits: Facebook Thinks Small
Contentinople: —
... in an article from The New York Times , is that they're more cohesive and less disruptive. "The classic interruptive model is a pretty uninspired way to really get to a consumer," said Tim Kendall, director of monetization. Uninspired or not, MySpace still trounces Facebook in ad sales , and Facebook's revenue this year is ...
Facebook as a Market Research Tool?
ReadWriteWeb —
... Engagement Ads are not new to Facebook. Last year, The Wall Street Journal reported that Facebook had begun "quietly testing" the product in August and was hoping to roll it out by the end of November. ...
Facebook Plans to Make Money by Selling Your Data
ReadWriteWeb —
... Engagement Ads are not new to Facebook. Last year, The Wall Street Journal reported that Facebook had begun "quietly testing" the product in August and was hoping to roll it out by the end of November. ...
