marketingpilgrim.com - 6/22/2009
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Facebook is charging hard toward hitting that $550 million in revenue number that was put in front of potential investors recently. Of course, their pay per click model of advertising is going to be a critical component of getting there. It seems that there have been some troubles with click ...
insidefacebook.com - 6/25/2009
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insidefacebook.com —
Facebook has just announced that it’s now testing
a new version of the “publisher” that allows users...
to choose who can see their status updates and posts. The most interesting part? The first option is “everyone.” ...
(more)
Facebook Taking Aim at Twitter: Latest Redesign ...
fbhive.com - 6/22/2009
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fbhive.com —
Facebook has long touted their privacy settings as
being highly customizable and secure, so you can be...
more open and comfortable about sharing information with just the people you choose. But how would you feel if that information was accessible to ...
(more)
Private Facebook info accessible with a simple hack
techcrunch.com - 6/21/2009
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techcrunch.com —
Facebook has a big revenue target this year
- $550 million, according to investors who were pitched...
in the last round of funding. That’s nearly twice 2008 revenues of $280 million. A big part of that revenue comes from cost-per-click ...
(more)
Facebook Click Fraud Enraging Advertisers
Comments
Blog Reactions
Facebook Deals With Some Click Fraud Problems
WebProNews Feed —
... Online reputations are just like ‘traditional’ reputations (once again, if there is such a thing) in that the best way to handle any problems is quickly, head on and with transparency. Does it mean you will get a perfect solution every time? Absolutely not. It does, however, give you the best shot at making a bad situation better. So Facebook, remember that when you ask “What’s on your mind?” you have been cleaning up your side of the street.
Comments ...
Within A Year, Facebook Triples Its Advertiser Base
WebProNews Feed —
... And if their advertiser base has tripled YOY, it sounds like they’re doing their job—especially in light of recent reports of rampant click fraud on the social network’s ads. ...
Facebook Dealing With a Click Fraud and Data Access Lawsuit
WebProNews Feed —
... erstwhile advertiser. After analytics from their Nov 2007-June 2008 campaign varied greatly from Facebook’s reported data, RootZoo requested Facebook’s logs and a refund. Facebook said no to both.
RootZoo’s complaint uses 2 June 2008 as an example of the discrepancies between the two. While Facebook reported 804 clicks on their ads, RootZoo’s analytics programs show 300 clicks from the social networking giant.
While there have been rumblings about Facebook click fraud for some time, this is the first suit in the matter.
What do you ...
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Facebook tackles potent click fraud scam —
The Register 6/22/2009
Disgruntled advertisers turn anti-social Facebook is investigating reports that advertisers on the social networking site have been left well out of pocket as a result of click fraud.… Web threats: Why conventional protection doesn't work
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