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Report: YouTube will let media put ads on their material
Lost Remote —
... This could be huge. TechCrunch says YouTube will soon allow content providers to put ads on their content — regardless of who uploaded it. ...
YouTube to Allow More Publishers to Bring Their Own Ads, Report
Beet.TV —
... Erick Schonefeld at TechCrunch as a story up tonight about plans to allow a greater number of content creators to sell their own advertising for their YouTube channel. A few companies have been at this already, as Erick notes in his post. NextNewNetworks has been doing a brisk business selling its own ads on its YouTube channel. Last September I interview NextNewNetworks co-founder on this topics. I've reposted the inteview here. ...
Progress on the Online Video Revenue Front
NewTeeVee —
... Also, TechCrunch ran an “exclusive” tonight saying YouTube will soon allow big media partners to sell their own ads alongside their content, but the story seemed a bit off to us since we’ve known partners such as Next New Networks — hardly “big media,” quite the opposite! — have been doing so for some time now. There must be some truth in there about YouTube expanding the program, but the story seems overblown. ...
The Evolution of YouTube
Screenwerk —
... TechCrunch reports that Google is going to allow media companies to sell their own ads against their own content distributed via YouTube. The post takes the position that this will help generate greater revenues on the site. ...
First Bytes: Layoffs, Losses, and YouTube
Tech Observer —
Microsoft plans to cut up to 5,000 jobs. [AllThingsD] Sony swung to a net loss of $1.65 billion, despite an earlier note that it would post a net gain of $1.65 billion. [Cnet] YouTube expected to begin allowing major media companies to bring their ads with them, along with their content. [TechCrunch] Employees say IBM is quietly laying off thousands of workers; in its earning announcement Tuesday, the company said it had planned to restructure. [WSJ] Related Links Last Bytes: Target, Google, YouTube, more First ...
Around the Web 01.22.09: Sony posts big loss, IBM plans job cuts, Nokia forecasts grim sales
L.A. Times Tech Blog —
... recession catches up with Sony. Bloomberg
-- IBM may be cutting jobs. Wall Street Journal
-- Nokia is having a bad day too. Barrons
-- Yahoo's revolving executive door. BoomTown
-- Watch out Wikipedia, here comes Britannica 2.0. Sydney Morning Herald
-- YouTube may let content partners sell their own ads. TechCrunch
-- T-Mobile uses YouTube to get down and viral. YouTube ...
YouTube to Let Big Content Providers Sell Ads
WebProNews Feed —
... Could Give Site Even More of a Competitive Edge YouTube Reports suggest that YouTube will soon begin letting big content providers sell ads on their content that appears on YouTube. This would be an interesting way to break legal tension between the hugely popular video site and the content owners who feel their copyright is being infringed upon when users upload it."Big media companies have always had a love-hate relationship with YouTube," writes Erick Schonfeld at TechCrunch. "They don t know whether to sue YouTube for abetting copyright infringement or get in bed with it ...
YouTube To Allow Media Companies To Sell Advertising On Videos
Pulse2 - Technology News And Reviews —
... in terms of monetizing YouTube. It would also potentially diminish further conflict beteen media companies as the video sharing site. As you may remember Viacom filed a $1 billion lawsuit against YouTube shortly after being acquired by Google. Content from media companies on YouTube make up about 4% of the total, but that is where a majority of their advertising revenue comes from.
YouTube received about 100 million viewers in October 2008 according to ComScore.
[via TC] ...
Google Takes Viral Video to Another Level
Contentinople: —
Google is trying to buddy up to major media conglomerates with a new strategy, according to some reports. Silicon Valley blog TechCrunch says Google has reportedly decided to share advertising revenue with owners of videos posted on its YouTube property , even if they are not the ones uploading them. The idea is that if a consumer posts video content from a TV show, then any ad revenue that YouTube generates from that clip will be shared with the legal rights holders of that video content. Google would rely on its Content ID system to identify such content on YouTube. Why would ...
Marketing News Roundup, January 23
Andy Beal's Marketing Pilgrim —
... In an effort to attract and/or appease large media companies, YouTube plants to let big content partners bring their own ads. But will that be enough? ...
