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thePlatform to Power Comcast’s Online Video for Cable [NewTeeVee]
GigaOM Network — ... anonymous sources, now Comcastsubsidiary, thePlatform is saying publicly that it will provide the video infrastructure for the project. From an email sent to us from a rep for thePlatform: “As you speculated, we can now confirm that thePlatform is providing the backing technology for this effort and will be working with Comcast on the efforts.” thePlatform CEO Ian Blaine has confirmed the news through blog post on its corporate site: It is good for consumers because they get ...

More On Cable And Online Video: Only Part Of The Big Picture
paidContent — Last night when I mentioned online that I was watching Elvis Costello's Spectacle, the quick response from a TV-less friend was how could he find it online? Legally, he can't; only a few top clips are on the Sundance Channel microsite. We forgot to set our DVR with a season pass so we're picking episodes as we can from Charter's VOD. It's not that easy: the number of episodes on demand are limited and it takes someone with a higher grade in mindreading than I have to figure out when one will be available. That could change if Comcast (NSDQ: CMCSA) and other cable operators get their way. The Wall Street ...

Cable's Web TV Approaches May Vary
Contentinople: — Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Cable Inc. (NYSE: TWC) are both in advanced discussions with major programmers that aim to give MSOs permission to offer more long-form fare via broadband to their current cable TV subs, but operators are likely to vary in the ways they make these options available. Some may opt to develop standalone broadband video portals, while others could look to partner directly with programmer Websites and "authenticate" and "entitle" cable customers to access a wider swath of content. Others may end up doing a mix of these options.  In these cases, authentication and ...

News Bits: Cable Customers May OK Web TV Charges
Contentinople: — ... that 43 percent of consumers are interested in the ability to watch cable shows online, and 48 percent of those interested would spend as much as $10 per month extra for the service. Twelve percent would spend as much as $15, and 7 percent would spend $20. Comcast is currently planning for its online services, which will be powered by thePlatform , to be free to subscribers. But according to TDG, if they tied a $10 charge to the service, they could stand to make an extra $522 million in revenue each year. At times like these, $522 million could be hard to pass up. In ...