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Gmail Preferred By Students, But Nothing Beats Texting
ReadWriteWeb — ... According to a new survey from a survey from eROI, which looked at a sample of 283 high school and college students from 29 states here in the U.S., one quarter of students got their first email address so they could shop online. A much larger percentage, however got their first address for communicating with family (81%) and with friends (52%). ...

Daily Tidbits: Make money off parked sites and go mobile with Visa
Webware.com — ... According to a survey conducted by research firm, eROI, which asked 283 high scool and college students about their online lives, 25 percent of respondents claim they signed up for their first email address so they could shop online. A whopping 81 percent of respondents said they got their first email address to communicate with family and 52 percent said they did it to chat with friends. eROI also asked the students which email service they preferred and 32 percent said they use Gmail. Yahoo took the second spot with 19 percent adoption, followed closely by MSN with 18 ...

Many Email Marketers Not Tracking Campaigns
WebProNews Feed — ... eROI's report is somewhat eye-opening and very informative. If you are looking to improve your email marketing campaigns, it's worth a look (it's free to download). ...