macnn.com - 10/31/2008
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Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says . Effectively mimicking Apple's Geniuses as well as their floor specialists, ...
appleinsider.com - 10/31/2008
nytimes.com - 11/3/2008
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nytimes.com —
Microsoft plans to report on Monday that the
security of its Windows operating system has significantly improved,...
while at the same time the threat of computer viruses, frauds and other online scourges has become much more serious. The company ...
(more)
On Security, Microsoft Reports Progress and Alarm
blogs.zdnet.com - 11/3/2008
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blogs.zdnet.com —
Why would hackers target Microsoft directly when there
is so much low hanging fruit hanging from the...
Windows operating system? The short answer is that hackers won’t attack Microsoft directly because they have plenty of alternatives via third ...
(more)
Microsoft: Third party apps killing our security
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Microsoft puts "I'm a PC" kiosk near Apple store
MacNN | The Macintosh News Network —
... for contribution to the campaign, which is entering a new phase as it accepts user uploads and submissions rather than just professionally-chosen spokespeople. Neither Apple nor Microsoft has commented on the placement. The effort nonetheless reflects the goal of the campaign to counter what Microsoft believes is an unfair stereotype of Windows that has hurt Vista's public image. Multiple initiatives have already been launched that directly shadow Apple and include Genius-like Microsoft Gurus at third-party stores, the early ...
Microsoft puts "I'm a PC" kiosk near Apple store
Electronista | The Macintosh News Network —
... for contribution to the campaign, which is entering a new phase as it accepts user uploads and submissions rather than just professionally-chosen spokespeople. Neither Apple nor Microsoft has commented on the placement. The effort nonetheless reflects the goal of the campaign to counter what Microsoft believes is an unfair stereotype of Windows that has hurt Vista's public image. Multiple initiatives have already been launched that directly shadow Apple and include Genius-like Microsoft Gurus at third-party stores, the early ...
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blog.wired.com 10/29/2008 —
Microsoft has moved from paying $3 million for a spokesman to getting its advertising for free. The next phase of its "I'm a PC" campaign has made the switch to user generated content.
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Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
Apple Ads About Microsoft Ads About Apple Ads About Microsoft
technologizer.com 10/20/2008 — Apple released a couple of new “Get a Mac” ads today, and while I wouldn’t usually bother to mention that here, these ones are noteworthy: They make direct reference to Microsoft’s current $300 million ad campaign for Windows. ...
Tablet MacBook launched... again —
The Register 10/31/2008
And still not by Apple Tablet computing fans fed up with waiting for Apple to release a pen-powered Mac are at long last able to buy one thanks to US-based Mac upgrade specialist Other World Computing.…
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