macnn.com - 11/7/2008
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Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least the Apple Store Bullring in ...
apple.com - 11/4/2008
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apple.com —
CUPERTINO, California November 4, 2008 Apple today announced
that Mark Papermaster is joining the Company as senior
vice president of Devices Hardware Engineering, reporting to Apple CEO Steve Jobs. Papermaster, who comes to Apple from IBM, will lead ...
(more)
Mark Papermaster Joins Apple as Senior Vice President of ...
techworld.com.au - 11/7/2008
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techworld.com.au —
Microsoft has given its most ringing endorsement of
open source Web browsers to date with chief executive
officer Steve Ballmer not ruling out adopting such technology as an alternative to its own popular Internet Explorer, saying it is "interesting". ...
(more)
Microsoft 'interested' in open source browser: Ballmer
appleinsider.com - 11/6/2008
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appleinsider.com —
Two new patent filings published this week reveal
Apple to be working on digital theater software for
handheld devices that would give users the impression that they are attending a sporting or entertainment event, and a new version of the Apple ...
(more)
Apple files for digital theater, smart Apple Remote patents
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MS confirms Windows 7 sped up for 2009 launch
MacNN | The Macintosh News Network —
... is prompted both by the technical nature of Windows 7 development and Microsoft's own concerns for its experience with Vista. As 7 already contains the major architectural changes that were brought about with Vista, the company is better able to finish planned features or to discard those that would be unlikely to make an early release target. Such an early release has been increasingly deemed important as Microsoft has suffered both from a negative perception of Vista, prompting its $300 million ad campaign , as well as a large number of businesses refusing to adopt Vista due ...
MS confirms Windows 7 sped up for 2009 launch
Electronista | The Macintosh News Network —
... is prompted both by the technical nature of Windows 7 development and Microsoft's own concerns for its experience with Vista. As 7 already contains the major architectural changes that were brought about with Vista, the company is better able to finish planned features or to discard those that would be unlikely to make an early release target. Such an early release has been increasingly deemed important as Microsoft has suffered both from a negative perception of Vista, prompting its $300 million ad campaign , as well as a large number of businesses refusing to adopt Vista due ...
Related Content
Microsoft puts "I'm a PC" kiosk near Apple store
electronista.com 11/1/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its "I'm a PC" marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
Microsoft Puts Booths In Front Of Apple Store
ubergizmo.com 11/1/2008 —
Microsoft has setup a booth just outside the Apple Store, Bullring, Birmingham. The booth looks like it will aim to turn patrons away from the Mac store over the next few days. As part of Microsoft’s new $300 million advertising campaign, ...
Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com 10/24/2008 — If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
It's Official: Apple Jumps the Shark
community.winsupersite.com 10/20/2008 — After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could ...
Electronista | Microsoft to copy Apple Genius strategy
macnn.com 10/31/2008 — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says . Effectively mimicking Apple's Geniuses as ...
Apple Ads About Microsoft Ads About Apple Ads About Microsoft
technologizer.com 10/20/2008 — Apple released a couple of new “Get a Mac” ads today, and while I wouldn’t usually bother to mention that here, these ones are noteworthy: They make direct reference to Microsoft’s current $300 million ad campaign for Windows. ...
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