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Electronista | Microsoft airs "I'm a PC" Windows ad
macnn.com - 10/31/2008
Electronista | Microsoft airs "I'm a PC" Windows ad
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Microsoft tonight aired its first second-phase ad and started its more direct campaign to combat the image portrayed by Apple. Shifting significantly from the company's approach of avoiding Windows discussion, the spot begins by playing on Apple's "I'm a PC" message but calling it a ...
Microsoft parks "I'm a PC" recording booth outside Apple Store
appleinsider.com - 10/31/2008
Microsoft parks "I'm a PC" recording booth outside Apple Store
— appleinsider.com — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is... now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores. (more) Microsoft parks "I'm a PC" recording booth outside Apple ...

Comments vote down Engadget found this 10/31/2008found this
nytimes.com - 11/3/2008
On Security, Microsoft Reports Progress and Alarm
— nytimes.com — Microsoft plans to report on Monday that the security of its Windows operating system has significantly improved,... while at the same time the threat of computer viruses, frauds and other online scourges has become much more serious. The company ... (more) On Security, Microsoft Reports Progress and Alarm

Comments vote down Between the Lines found this 11/3/2008found this
Microsoft: Third party apps killing our security
blogs.zdnet.com - 11/3/2008
Microsoft: Third party apps killing our security
— blogs.zdnet.com — Why would hackers target Microsoft directly when there is so much low hanging fruit hanging from the... Windows operating system? The short answer is that hackers won’t attack Microsoft directly because they have plenty of alternatives via third ... (more) Microsoft: Third party apps killing our security

Comments vote down Technology: Technology blog | guardian.co.uk found this 11/3/2008found this

Blog Reactions

MacNN | The Macintosh News Network:  Microsoft puts "I'm a PC" kiosk near Apple store

Electronista | The Macintosh News Network:  Microsoft puts "I'm a PC" kiosk near Apple store

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Blog Reactions

Microsoft puts "I'm a PC" kiosk near Apple store
MacNN | The Macintosh News Network — ... Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has ...

Microsoft puts "I'm a PC" kiosk near Apple store
Electronista | The Macintosh News Network — ... Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has ...

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Microsoft Asks You To Make Its Next 'I'm a PC' Ads
blog.wired.com 10/29/2008 — Microsoft has moved from paying $3 million for a spokesman to getting its advertising for free. The next phase of its "I'm a PC" campaign has made the switch to user generated content. The campaign began with Jerry Seinfeld and ...
Electronista | Microsoft airs "I'm a PC" Windows ad
macnn.com 10/7/2008 — Microsoft tonight aired its first second-phase ad and started its more direct campaign to combat the image portrayed by Apple. Shifting significantly from the company's approach of avoiding Windows discussion, the spot begins by playing on Apple's ...
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Electronista | Microsoft to copy Apple Genius strategy
macnn.com 10/31/2008 — Microsoft on Friday said that its $300 million marketing campaign will now involve in-store representatives to promote the brand, the company's general manager of corporate communications, Tom Pilla, says . Effectively mimicking Apple's Geniuses as ...
Microsoft puts "I'm a PC" kiosk near Apple store
electronista.com 11/1/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its "I'm a PC" marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...
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microsoft.com 12/1/2008 — Windows powered by Live Search United States Change | All Microsoft Sites Language placeholder Home Products Buy Downloads Help and How-to  ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 — Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
AppleInsider | Microsoft parks "I'm a PC" recording booth outside Apple Store
macnn.com 10/31/2008 — Sam Oliver Published: 12:00 PM EST Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's ...
The next Microsoft and Apple battleground: Retail
venturebeat.com 2/18/2009 — This is set up almost too perfectly. We’re in the midst of the work economic downturn since the Great Depression, retail sales are plummeting, consumer spending is way down and so what does Microsoft want to do? Open retail stores . But ...
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Microsoft's Mac unit gets new boss — CNET News.com 10/31/2008
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100,000 Sony Batteries Recalled — InformationWeek - All Stories And Blogs 10/31/2008
The batteries found in Dell, HP, and Toshiba PCs were sold in the same time frame as Sony notebook batteries involved in a massive recall in 2006.
Microsoft sets up ad kiosk outside U.K. Apple store — CNET News.com 10/31/2008
In yet another extension of Microsoft's "I'm a PC" campaign, the company is putting video booths outside a U.K. Apple store and asking people to record their own videos.
Flash Memory Market To See First Revenue Decline This Year — InformationWeek - All Stories And Blogs 10/31/2008
Flash memory chips are used in PCs, but nearly 80% of the chips sold each year end up in personal media players, storage cards and USB flash drives.