adage.com - 1/12/2009
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Three million dollars for a 30-second TV spot seems ostentatious when times are good. For marketers and consumers alike, it appears almost reprehensible when people talk in the currency of economic doom and gloom.
adage.com - 1/15/2009
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adage.com —
NEW YORK (AdAge.com) -- Although demand for ad
time in the Super Bowl had cooled somewhat along
with the economy, media buyers are predicting activity for the last parcel of inventory should ramp up heavily next week after advertisers learn which ...
(more)
NBC Still Has About 10% of Its Time to Sell in Super Bowl
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Do NBC's Super Bowl Advertisers Wish They Weren't? (GE)
Silicon Alley Insider —
... One of the marketers from a company the typically buys Super Bowl ads, but didnt this year -- somone like FedEx or GM -- told AdAge that many of the companies that did buy ads before the fall's market collapse probably would have cancelled if NBC (GE) had permitted them to. ...
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