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Microsoft's marketing follows Apple's playbook
MacBytes.com — ... on the maze of twisty passages Microsoft followed to calculate the Apple Tax, but the gist is basically the same as you've heard before: Macs are expensive, PCs are cheaper, and in these troubled economic times, won't you do the right thing for yourself and your family and save your money? It's a reasonable tactic: every marketing student learns about the Four Ps very early on in their education, and price is an essential weapon in any business plan. But in continuing to push this strategy, Microsoft is inadvertently reinforcing every single branding message Apple has ever ...

Microsoft's marketing follows Apple's playbook
MacBytes.com — ... on the maze of twisty passages Microsoft followed to calculate the Apple Tax, but the gist is basically the same as you've heard before: Macs are expensive, PCs are cheaper, and in these troubled economic times, won't you do the right thing for yourself and your family and save your money? It's a reasonable tactic: every marketing student learns about the Four Ps very early on in their education, and price is an essential weapon in any business plan. But in continuing to push this strategy, Microsoft is inadvertently reinforcing every single branding message Apple has ever ...