adage.com - 11/25/2008
—
BATAVIA, Ohio (AdAge.com) -- At first glance, it looks like Johnson & Johnson's Motrin was chastened by the power of social media when it yanked a Motrin ad campaign pilloried by mommy bloggers on YouTube and Twitter. But as it turns out, J&J might have been a tad hasty in pulling ...
youtube.com - 11/20/2008
—
youtube.com —
Now that the controversial Motrin ad that offended
"babywearers" nationwide has been pulled, we humbly offer an...
alternative.Voice/script: http://ww...
(more)
A Motrin Commercial Alternative (video)
Comments
Blog Reactions
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Wired: Epicenter —
... The ad has been viewed about 400,000 times on YouTube, a small
fraction of the eyeballs focused on the average 30-second television
spot and an order of magnitude below top-viewed videos. Meanwhile, as AdAge has noted, most of the responses on YouTube and Twitter have been neutral or positive. ...
Related Content
Motrin Moms: Social Media Fail Whale
mashable.com 11/17/2008 —
Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.
The inaugural celebration of International Baby Wearing Week also serves as a platform for the ...
Twitter Moms Sink Motrin Ad
blogs.forbes.com 11/17/2008 — Johnson & Johnson's legendary marketing machine just had a rare mess-up. A new ad for Motrin, sold by J&J;'s McNeil Consumer Healthcare unit, tried to appeal to moms with an attempt at a chatty copy about using Motrin to treat...
Motrin Moms Commercial causes outrage. Thing is: seriously?
inquisitr.com 11/17/2008 —
There’s PR controversy afoot in the blogosphere and Twitter today about a commercial for Motrin, a US brand of Ibuprofen.
The commercial is a little tongue in cheek, referring to the practice of wearing children in a sling or similar as ...
Motrin Faces Twitter Headache Over New Video Campaign
marketingpilgrim.com 11/17/2008 — Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.
I’m not sure if the manufacturer of Motrin followed that advice, ...
Why Mainstream Media Loves Twitter, Flickr and YouTube
centernetworks.com 11/30/2008 —
From what I can tell, if you purchased a turkey in Silicon Valley over the past month, you were provided a free packet of "Twitter Kool-Aid" with purchase. It seems you can't go two clicks without reading about how Twitter is going to ...
HOW TO: Use Twitter For Social Bookmarking
mashable.com 11/20/2008 —
Mashable reader Patrick de Laive over at Fleck , at the suggestion of our fearless leader Pete, put together a simple bookmarklet that posts URLs to Twitter (in a shortened form, of course) and then saves that tweet as an easy to find bookmark in ...
Motrin learns there's a downside to viral advertising
thestandard.com 11/17/2008 —
Those who follow Twitter may have noticed a hashtag making its appearance over and over and over again this weekend: #motrinmoms. Used by mommy bloggers and even moms who can't be considered mommy bloggers, the hashtag was used on Tweets ...
Yes, Twitter is a source of journalism
mathewingram.com 11/27/2008 — Like a lot of other people, I’ve been following the terrorist attacks in Mumbai (formerly Bombay) throughout the day, using Twitter and blog search and Wikipedia and Flickr and YouTube and pretty much any other tool I can get my hands on. Sites like Global Voices — the excellent ...
Follow TechBlips on Twitter
