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Apple's Phil Schiller: 'Win 7 upgrade hassle - why not just buy a Mac?'
9 to 5 Mac - Apple Intelligence —
Apple’s feeling the opportunity in Microsoft’s Vista-replacement, Windows 7, playing it cool as it plans its own new advertising blitz to tempt across those PC users who just can’t seem to put their faith in Ballmer’s boys any longer.
As Business Week (and, later, MacRumors, informs), Apple plans to begin its own ad-attack when Win 7 climbs out of the trenches on October 22. And Apple VP Phil Schiller thinks Microsoft’s handing Apple an advantage in the desktop OS game...
The ads will extol Mac OS ...
Apple: PC Owners ‘Probably Going To Freak Out’ Over Win 7 Demands
Cult of Mac —
... sales of Macs. “No negative correlation exists on AAPL’s hardware sales when Microsoft launches a new OS,” according to financial analyst Brian Marshall of Broadpoint.AmTech. Indeed, Marshall said each launch of a new Windows operating system, stretching back to Windows 98, acts as a ‘delayed accelerant’ for Apple sales. [Via BusinessWeek and ...
Windows 7 to be met with Apple's Mac marketing blitz
AppleInsider —
... Published: 10:30 AM EST Apple plans to counter the upcoming release of Windows 7 with advertisements that will lambaste the upgrade process from Windows XP, and portray Macs as more secure. According to BusinessWeek , Apple will launch ads in response to the debut of Microsoft's latest operating system, due on Oct 22. The spots are expected to criticize Windows and portray the Mac as a superior platform. Apple views the launch as an opportunity to lure Windows users to the Mac. "It will likely make the case that Macs are less susceptible to viruses and are best suited to ...
BW: Apple's Schiller sees opportunity for Mac with Windows 7 launch
The Unofficial Apple Weblog (TUAW) —
Filed under: Hardware, OSOne week from today, Microsoft will try to shake the stink of Vista. BusinessWeek reminds the world that Microsoft is set to launch Windows 7 on October 22nd. I've got the day free, since all of my invitations to Windows 7 launch parties seem to have been lost in the mail.
As the spotlight shifts toward Redmond, WA, Apple Senior VP of Worldwide Product Marketing Phil Schiller says that Apple sees "a very good opportunity" in the Windows 7 noise, in an interview with Business ...
Apple Hints at Mac Counterattack on Windows 7 [TheAppleBlog]
GigaOM Network —
With the release of Windows 7 next week, senior Apple VP Phil Schiller is boldly asserting that it “presents a very good opportunity for us.”
That opportunity will possibly come in a series of ads contrasting Windows with OS X, at least according to Peter Burrows of BusinessWeek. The expected campaign is expected to take Windows 7 on directly, and will ...
Apple Hints at Mac Counterattack On Windows 7
TheAppleBlog —
With the release of Windows 7 next week, Senior Apple VP Phil Schiller (s aapl0 is boldly asserting that it “presents a very good opportunity for us.”
That opportunity will possibly come in a series of ads contrasting Windows with OS X, at least according to Peter Burrows of BusinessWeek. The expected campaign is expected to take Windows 7 on directly, and ...
You'll Be Seeing Justin Long's Smarmy Apple Face a Lot More Soon [Apple]
Gizmodo —
Windows 7 launches a week from today, so you're probably ready for the Microsoft advertising blitz that's already started. But are you prepared for the Apple Windows 7 onslaught? Oh, that's right. Apple sees Windows 7 as an opportunity for them just as much as it is for Microsoft, since people are looking to replace their computers. So, BusinessWeek says that a tidal wave of new ads is coming that'll, for instance, make fun of the fact that upgrading to Windows 7 from XP ain't easy. (Though, to be fair, of the three things that come in the Windows 7 box, one is a warning to XP users.) Maybe, just maybe ...
Apple VP: We'll try to capitalize on Windows 7 launch
The Microsoft Blog —
Apple will try to use Microsoft's big day next week's Oct. 22 launch of Windows 7 to push its computers on consumers who are in dire need of updating their hardware, an Apple executive told BusinessWeek . [image] "It presents a very good opportunity for us," Philip Schiller, Apple's senior vice president for marketing, told BusinessWeek. From the BusinessWeek article: The Cupertino (Calif.) company sees Windows 7 as its best chance in years to win over longtime PC users. Millions of PC owners are expected to head to stores over the next year to replace their aging machines. The surge is expected to be unusually large because Microsoft's last operating system, Vista, was so ...
Phil Schiller on Windows 7: "No matter how you look at it, it's still Windows"
Engadget —
Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now -- the Mac maker is actually planning a marketing counter-offensive to hit alongside 7's debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Well -- we're sure most of you can think of several reasons. Of course, Microsoft has long said that most people will ...
★ Microsoft’s Competition for Windows 7
Daring Fireball —
Ignore his upfront needling against straw-man “Mac fanboys”, and Joe Wilcox makes a good point in this piece about what Microsoft’s competition is for Windows 7:
Windows 7’s biggest competitor will be Windows XP, which runs on
about 80 percent of PCs, according to combined analyst reports.
Microsoft’s first challenge will be getting XP users to move up to
Windows 7. Mac market share was 7.6 percent in the United States
in second quarter, according to IDC. (Gartner and IDC should
release Q3 preliminary numbers in the next couple of days.)
(Those numbers just came out, and the Mac numbers ...
How lower Mac price points and Windows 7 will affect Apple troubleshooting
MacFixIt —
Rumors around the Internet continue to make mention of the possibilities of Apple initiating a deft attack, targeting the pending Windows 7 release. Advertisements are just the first step with Senior Apple VP Phil Schiller stating that the Microsoft OS upgrade process presents a "very good opportunity for us", which could very well include price reductions in Apple's lineup to better compete with low-cost PCs. Business Week reports that Apple is gearing up to lure PC users facing the daunting task of upgrading their machines to Windows 7 into Apple Stores to purchase a shiny, new Mac that "just works". As a Mac guy, I am completely in favor of this. As a ...
5Words: Sidekick Legal Tussle Begins
Technologizer —
Sidekick suits underway? You think?
Apple’s excited about Windows 7.
Google readies an e-book store.
Amazon.com does same-day delivery.
Latest iMac rumors (no Blu-Ray).
Firefox 3.6 is in beta.
Google plans Chrome OS event.
Twitter enters the wine business. ...
Apple May Try to Crash Microsoft's Windows 7 Launch
Microsoft Watch —
Microsoft probably thought it had a free shot next week. It was a logical idea. After all, no matter what the product ecosystem--whether its operating systems or movies--other competitors have a habit of clearing out the way of a major, dreadnought-style release. Ever notice how nobody ever attempts opening their film on the same weekend as, say, the newest Batman or Transformers flick? Same principle here: Windows 7 was going to launch on Oct. 22, and Microsoft's competitors would lie low until after the initial hype had passed to make their own countermoves. Steve Jobs and his merry little elves didn't get that memo. For the third quarter of 2009, Apple shipped some 1.6 ...
Apple to Prepare an Ads Campaign Targeting Windows 7?
HardMac.com —
According to BusinessWeek, Apple would prepare an ads campaign targeting Windows 7 and aiming to minimize the impact of its future release on November 22nd. It should not be much different than the current ones aiming to demonstrate benefits of Mac over PC, however it could be more aggressive. It could again use the argument that Mac are less vulnerable than PC for virus, or would demonstrate the natural evolution of having a iPhone/iPod then getting a Mac. The campaign could also use the difficulties to migrate from XP to Windows 7, most likely explaining that the procedure being so difficult it might be easier to get a ... Mac. This ...
Will Windows 7 Hurt Mac Sales?
Technologizer —
Among the many questions that Windows 7’s imminent release is prompting is this: Will it result in fewer Windows users deciding to switch to Macs, thereby halting the slow erosion in Windows’ market share that we’ve seen during the Vista era? So far, there’s no consensus on wht’s likely to happen:a
At Computerworld, Gregg ...
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Technologizer —
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At Computerworld, Gregg Keizer reported on an analyst’s prediction that Windows 7’s release wouldn’t hurt Mac sales, and might even help them;
BetaNews’s Joe Wilcox says the analyst’s analysis is wrongheaded, and that he thinks Windows 7 will put a dent in Apple’s growing market share;
Daring ...
The Macalope Weekly: You should see the other guy
Macworld —
Posted on by The Macalope , Macworld.com Apple announces quarterly results on Monday and Windows 7 comes out just days later, which means it’s gut-check time again. Some fret about Windows 7, but Phil Schiller ain’t one of them ( shocking footage at 11!). Apple may be ready to fire back with more Windows-jabbing ads and maybe Michael Dell can help out with an unintentionally-backhanded compliment for Microsoft’s latest OS. Crisitunity None other than Piper Jaffray’s //www.businessweek.com/technology/ByteOfTheApple/blog/archives/2009/10/win7_to_curb_ap.html">Gene Munster says Windows 7 will curb Apple’s market share growth. “I think Windows 7 is the biggest ...
Why Apple Is Gearing Up For Windows 7 Launch
The Blade by Ron Schenone, MVP —
October 22nd is when Microsoft will be launching their newest operating system which they call Windows 7. It is expected that consumers will be buying a lot of new computers this coming year. Since Apple picked up a lot of former PC users who were unwilling to use Vista, Apple seems to think they can once again capitalize on Windows weakness and the strength of their own operating system. What is expected is an advertising blitz by Apple when Windows 7 launches.
In a recent article it also states that:
In the coming weeks, Apple is expected to hit those computer buyers with advertising aimed at luring them to its Macs. It will likely make the case ...
An Apple Through Their Windows
Mac|Life all RSS Feed —
With the upcoming launch on October 22nd of the newest Windows OS,
Apple's Senior VP of Marketing, Phil Schiller, sees a huge opportunity
for Cupertino to snag a few more customers away from Redmond. "It
presents a very good opportunity for us." One such tactic is
explained thus. "Any user that reads all [these] steps is probably
going to freak out," Schiller explains. What steps? Well XP users who
want to upgrade will have to save all their documents and data to an
external hard drive, reformat their PC's hard drive, install Windows 7,
then reload all their software and all their documents. And somewhere
around 80% of Windows ...
