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‘Bike Hero’ Viral Video a Fake, Designed By Ad Agency Droga5
‘Bike Hero’ Viral Video a Fake, Designed By Ad Agency Droga5
Earlier this evening, we pointed out that a YouTube user going by the pseudonym “Madflux” had won at least one internet since the debut of his ridiculously awesome “Bike Hero” video yesterday evening. But thanks to an astute commenter, we have recently learned that information was ...
 Guitar Hero  Robot Belts Out a Neat Tune
Guitar Hero Robot Belts Out a Neat Tune
blog.wired.com — Say hello to the latest rock star on the block: the Cythbot The Cythbot combines a camera... with a vision processing system and pneumatic fingers to create a robot that can play the popular Guitar Hero video game by itself. The Cythbot ... (more) Guitar Hero Robot Belts Out a Neat Tune
Activision Boasts Guitar Hero 's Music-Selling Power, Seven Studios On Franchise
gamasutra.com — divider September 16, 2008 Activision Boasts Guitar Hero 's Music-Selling Power, Seven Studios On Franchise Activision Boasts... Guitar Hero 's Music-Selling Power, Seven Studios On Franchise Music featured in Guitar Hero games causes non-game sales of ... (more) Activision Boasts Guitar Hero 's Music-Selling Power, ...
Guitar Hero-playing robot takes on Cult of Personality
Guitar Hero-playing robot takes on Cult of Personality
joystiq.com — If you needed further proof that we're quickly approaching the day when robots will outperform humans in... all our endeavors, you may want to turn your attention to a tech demo for the Guitar Hero -playing "Cythbot" , which we've posted after the ... (more) Guitar Hero-playing robot takes on Cult of Personality
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The Best Thing You'll See Today: Bike Hero
Joystiq — ... But is it really made by some kid and his friends with wayyyy too much spare time and not a well-funded ad agency? Well, no. But let's all just pretend so we can keep enjoying ourselves. Agreed? Agreed. ...

The next evolution of rhythm games: Bike Hero
Joystiq [Xbox] — ... above is not of an actual game. It's also not a video created by devoted fans. No, it's a video created by an ad agency -- and paid for by ...

Fake Viral Videos: Is This Good Marketing?
ReadWriteWeb — ... , an ad agency, and a production company called Smuggler, "Bike Hero" was just a part of the team's marketing efforts on behalf of their client, Guitar Hero World Tour. The video's credits apparently included a CG artist, a CG supervisor, and an animation supervisor in addition to several visual effect specialists. In other words, it wasn't real. ...

Related Content
The Best Thing You'll See Today: Bike Hero
joystiq.com 11/20/2008 — That's right, the video you're going to see after the break, which expertly blends Guitar Hero and bike riding, is the best thing you're going to see all day and (unless your firstborn child is due by Friday) probably all week. Seriously, go watch ...
Fake Viral Videos: Is This Good Marketing?
readwriteweb.com 1/22/2009 — A pretty blonde woman nervously stares at the camera and begins speaking. "I'm not a stalker, I'm not crazy," she says. She then earnestly tells a story about meeting a guy in a cafe and chatting him up before he took off - leaving his jacket behind. ...
Guitar Hero goes arcade
offworld.com 12/11/2008 — guitarcade.jpg Activision is planning on bring a port of Guitar Hero 3 to the arcades in a port called Guitar Hero Arcade in a co-venture with Raw Thrills and Konami. This actually seems pretty perfect the gawking crowds of skill-appreciating ...
Guitar Hero World Tour Hendrix Pack now live
joystiq.com 11/17/2008 — The Guitar Hero World Tour Hendrix pack is now on Xbox Live, so sayeth Major Nelson . As it turns out, the Hendrix pack has nothing to do an Ultor security technician from Red Faction nor a town in Bryan County, Oklahoma. Bummer. But hey, if ...
Guitar Hero To Bloat Further With "Modern Hits"? [Activision]
kotaku.com 10/16/2008 — How, exactly, is Activision going to achieve a 300% increase in the number of Guitar Hero titles it ships? Tons of artist exclusive branded releases, for one, with Aerosmith, Metallica and (possibly)...
Use Of Rock Band Instruments With Guitar Hero "Expressly Prohibited" [Guitar Hero: World Tour]
kotaku.com 10/28/2008 — Activision made kind of a big deal at E3 about Guitar Hero/Rock Band cross-compatibility. Said that, yes, you'd be able to use Rock Band instruments in Guitar Hero World Tour. But don't for a second...
Guitar Hero Modern Hits Let Out Of The Bag By ESRB [Esrb]
kotaku.com 12/26/2008 — When Activision trademarked Guitar Hero Modern Hits, we had little to go on outside of the title and a suspected aversion to whatever Activision's calling a "modern hit." Thank goodness for ESRB...
Activision: Guitar Hero III Passes $1b
edge-online.com 1/13/2009 — Overall sales of Guitar Hero titles may have slowed this past holiday, but make no mistake, the franchise is still enormous. Speaking during a CES keynote in Las Vegas on Friday, Activision Publishing CEO Mike Griffith said that over the holidays, ...
ESRB Leaks Guitar Hero Modern Hits for DS: News from 1UP.com
1up.com 12/29/2008 — Activision has been open about their intentions to continue expanding the popular Guitar Hero franchise in the coming years, and we saw the latest step toward that in October , when the company registered a trademark for Guitar Hero Modern Hits . Now ...
Activision Admits Flawed Guitar Hero World Tour Drums
shacknews.com 10/28/2008 — Following a number of complaints , Guitar Hero World Tour publisher Activision has admitted that a "certain drum kit controllers" are suffering from sensitivity issues. The company believes the defective kits stem from an "isolated manufacturing ...
Guitar Hero, Environmental VillainInformationWeek - All Stories And Blogs 11/20/2008
Video games get blamed for a lot of stuff, including violence, ADD and obesity. Now you can add environmental degredation to the charges.