industry.bnet.com - 11/21/2008
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Just how much Apple spends on advertising has been a fun guessing game among bloggers and analysts recently, particularly given Appleâs successful âIâm a Mac, Iâm a PCâ campaign. Not only have the spots starring John Hodgman as the hapless âPCâ helped eviscerate the image of ...
apple.com - 11/20/2008
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apple.com —
New section on Apple’s iPhone web site promoting
third-party apps. Interesting for at least two reasons: (1)
I’ve already found a couple of interesting apps I’d never heard of before, and (2) it shows you which iPhone apps Apple ...
(more)
Apple: ‘iPhone Your Life’
blog.wired.com - 11/20/2008
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blog.wired.com —
Appearing to cave to Hollywood demands, Apple has
quietly added a restrictive copyright protection mechanism to its
new MacBooks that is preventing customers from watching movies on external displays. Apple has secretly included a copy ...
(more)
Apple Bends to Studios, Adds Copyright Protection to ...
appleinsider.com - 11/25/2008
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appleinsider.com —
Piper Jaffray analyst Gene Munster on Tuesday issued
one of his trademark reports to address a number
'unanswered questions surrounding the Apple story,' such as when the company plans to next update its iPhone and the prospects for an Apple netbook.
(more)
Piper Jaffray addresses 12 more 'unanswered Apple questions'
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Apple’s 2008 ad budget: Nearly a half billion dollars
VentureBeat —
... . But there hasn’t been much focus on how much Microsoft rival Apple is spending on its advertising. You might think it’d be hard to get a figure out of the ever-secretive company, but BNET’s Technology Industry Blog was able to dig the figure up from ...
Apple’s ad spend almost a half-billion dollars
Between the Lines —
... and spotted by sharp-eyed BNET editor Lindsay Blakely . That’s far more than the $300 million that Microsoft is spending to counter the ads - a campaign that got most of its early publicity because the commercials were so bad. (Seinfeld. Gates. You remember, right?) Apple’s ad spend in 2007 was $467 million and, in 2006, was $338 million. Last month, TechCrunch’s ...
Apple’s 2008 ad budget: $486M
The Apple Core —
... How would you spend Apple’s 15 Billion cash reserve? You’ve undoubtedly seen your fair share of Apple television commercials this year, most of them for the iPhone. Well, if you’re wondering what it all costs, we now know the answer. BNet’s Lindsay Blakely got the scoop by reading the fine print in ...
Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
TechCrunch —
... It turns out that I underestimated Apple’s advertising budget. Lindsay Blakely at Bnet (a former Business 2.0 reporter) found the actual numbers in a subsequent SEC filing. In its 2008 fiscal year that just ended last September, Apple spent a whopping $486 million on advertising. (In fiscal year 2007, it spent $467 million, and in fiscal year 2006 it spent $338 million). ...
Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News —
... Lindsay Blakely over at Bnet has dug up some numbers regarding Apple’s entire annual advertising budget, and when compared to Microsoft’s annual ad budget, it’s a rather surprising find. ...
Apple: The Perfectly Timed Negative Ad Campaign
BNET Articles —
[image] The Move: Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided the mighty Microsoft. Apple spent a whopping $486 million on advertising in 2008 — a figure BNET recently found hiding in the company’s November 10-K filing. But it’s not just the size of the budget that’s noteworthy; it’s how Apple leveraged those ad dollars to attack rival Microsoft and make big gains in market share through its “Get a Mac” campaign. Was it worth the big bucks? You bet, and here’s why. Negative advertising still prevails in politics because, well, it still ...
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Apple Announces Its Last Year at Macworld
apple.com 12/16/2008 — CUPERTINO, California December 16, 2008 Apple today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple s senior vice president of Worldwide Product Marketing, will deliver the opening keynote ...
Apple iPhone HD spotted online?
intomobile.com 10/24/2008 —
Hot on the heels of Apple’s blow-out year-end financial statements , which highlighted the Cupertino-based company’s success with the iPhone 3G, rumors are swirling around the various intertubes that have Apple secretly working on some ...
Apple: 10 Things It Needs To Do In 2009 -- Apple -
informationweek.com 1/10/2009 — Like the rest of the business world, Apple is embarking on treacherous times in 2009. But Apple faces special challenges: It sells boutique products that cost more than the competition. However, Apple also has special strengths: Those same products ...
Spotlight on Apple’s hidden revenue stream
apple20.blogs.fortune.cnn.com 1/20/2009 — On Wednesday, when Apple announces its fiscal 2009 first-quarter earnings, the business press will rush to report the key metrics: number of units sold for Macs, iPods and iPhones, as well as overall company sales, earnings, and gross margins.
But ...
Yup, Apple’s Advertising Budget Is Bigger Than Microsoft Vista’s
techcrunch.com 11/23/2008 —
When Apple started running the anti-Vista commercial (above) mocking Microsoft for spending $300 million on Vista’s own ad campaign instead of on fixing its problems, I called it hypocritical :
Apple’s advertising budget is also pretty ...
Steve sends a Steve-note: I’m just thin
crunchgear.com 1/5/2009 — So Steve isn’t dying, he’s just thin. WSJ got a note from Steve describing his malady as some sort of nutritional/hormonal problem and, it seems, all is right with the world. First, the note.
Dear Apple Community,
For the first time ...
Apple's "real" earnings grew a staggering 124.6% in Q4
appleinsider.com 10/23/2008 — In its recently reported fiscal fourth quarter, Apple's adjusted net income grew approximately 124.6% from $1.085 billion in Q4 2007 to $2.437 billion in Q4 2008 -- an extraordinary number when fully accounting for iPhone sales in both periods.
★ Listen to Tim Cook
daringfireball.net 10/16/2008 — One thing Apple knows is what it does. Apple designs and produces very nice things. All this hubbub over low-cost laptops is outside the realm of what makes Apple Apple .
There has long been, especially in the business press, a strong bias towards ...
★ The Phone Company
daringfireball.net 10/22/2008 — For a long time — the entire decade of the ’90s and the first few years of this decade — the story of Apple was the story of a company searching for a way to be something other than “the Mac company”. From a financial ...
Apple shares go their own way
apple20.blogs.fortune.cnn.com 10/10/2008 — Something interesting happened to Apple’s share price at about 3:45 p.m. Thursday, just as the bottom was falling out of the rest of the market — leaving the Dow down 679 points (7.3%) for the day.
That’s when Apple ( AAPL ) ...
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