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Apple’s 2008 ad budget: Nearly a half billion dollars
VentureBeat — ... is spending (and some would say wasting) on its new advertising campaigns to promote its brand. Of course you know the ones: The Bill Gates/Seinfeld ads and the newer “I’m a PC” ads. But there hasn’t been much focus on how much Microsoft rival Apple is spending on its advertising. You might think it’d be hard to get a figure out of the ever-secretive company, but BNET’s Technology Industry Blog was able to dig the figure up from Apple’s 10-K filing. Apple had an advertising budget of $486 million in 2008. ...

Apple’s ad spend almost a half-billion dollars
Between the Lines — ... Over the past three years, Apple has spent just shy of $1.3 billion on advertising - $486 million of it in 2008, according a line-item buried in the company’s Nov. 4 10-K filing and ...

Apple’s 2008 ad budget: $486M
The Apple Core — ... by reading the fine print in Apple’s 5 November 10-K filing. According to the federal filing Apple’s advertising budget for 2008 was ...

Apple spends almost $500 million on ads
The Microsoft Blog — ... Microsoft for spending $300 million on its "I'm a PC" ad campaign, has markedly increasing its own spending on ads over the last two years. Apple spent $486 million on ads last year, up from $467 million the year before, and $338 million in 2006, according to a filing with the SEC. The 'Get a Mac' campaign was launched in mid-2006. According to ...

Apple’s Entire Ad Budget: $486M, Compared to Vista’s $300M
MacBlogz - One Stop Apple News — ... According to Apple’s recent 10-k filing, the company spent $486 Million on advertising in fiscal year 2008. This may perhaps be more than most people would have estimated, however Apple’s push with Leopard and the iPhone 3G has been massive. Not to mention how hard they’ve been touting the iPod touch as a gaming device. Comparatively, Microsoft’s “Vista only” advertising budget was $300 million, while they spent $1.3 billion when combined with everything else (Xbox, Office, Windows, enterprise). ...