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Apple Stores shifting focus to software in bid for switchers
AppleInsider —
... Published: 10:00 AM EST Apple plans to rearrange the layout of its retail stores to place a greater emphasis on its consumer software offerings in an effort to convert even more customers to the Mac. ifoAppleStore claims that the front section of the redesigned shops will seek to reel in passersby, window shoppers and the curious with a "Why You'll Love a Mac" theme, featuring signs and brochures comparing the Mac to the Windows-based PC world. The new plans are still being implemented, but Mac OS X applications will also take center stage in the Mac maker's bid for even ...
Apple retail stores in for major reorganization?
Macsimum News —
Posted by Dennis Sellers The ifoAppleStore and AppleInsider web sites are reporting that Apple plans a major store space reorganization. The reorganization would purportedly emphasize customer education and software over hardware.
Apple to reorganize retail stores; focus to software tot target switchers
MacDailyNews —
... ifoAppleStore reports. "According to plans still being rolled out, hardware will become a secondary focus of the stores’ marketing efforts, making way for a spotlight on applications and the digital features of Apple products" ifoAppleStore reports. "The front section of the store will promote, 'Why You’ll Love a Mac,' catching visitors when they first enter the store. The section will have signage and brochures pointing out the advantages of a Mac over a Windows PC." Full article here .
Apple to reorganize retail stores; focus on software to target switchers
MacDailyNews —
... ifoAppleStore reports. "According to plans still being rolled out, hardware will become a secondary focus of the stores’ marketing efforts, making way for a spotlight on applications and the digital features of Apple products" ifoAppleStore reports. "The front section of the store will promote, 'Why You’ll Love a Mac,' catching visitors when they first enter the store. The section will have signage and brochures pointing out the advantages of a Mac over a Windows PC." Full article here .
Apple Stores To Concetrate On Software
Cult of Mac —
... The retail facelift is part of Apple’s “Why You’ll Love a Mac” theme, complete with images designed to highlight the differences between Macs and PCs, according to the IfoAppleStore site. ...
Apple Planning a Retail Store Restructuring to Spotlight Software
MacBlogz - One Stop Apple News —
... Shortly after Apple’s recent iPhone/iPod display table overhaul, the company will ready the third major interior design change to its brick-and-mortar locations. ifoAppleStore notes that these changes have included wood floors and the transition to a stainless interior in September of 2006. According to the upcoming plans, Apple will put hardware on the back-burner of their marketing strategy to focus the spotlight on software and the various digital features of Apple’s product lines. This correlates well with how Apple’s recent marketing of ...
Apple takes another look at its Apple Stores
HardMac.com —
According to Ifoapplestore, Apple is preparing major modifications of its organization of the Apple Store. In effect, the Mac will be relegated to the second place leaving the field free for software and the demonstrations which are currently not very visible. The goal is thus to push less the design, and more on what one can do with a Mac. This is not such a bad idea except that there are numerous cliches on this subject. ...
Rumor: Major Apple Store makeover coming
The Unofficial Apple Weblog (TUAW) —
... ifoAppleStore is reporting today that Apple intends to re-design the layout of its many Apple Stores. If you'll remember way back to 2006 when the first Apple Store opened, they had wooden floors and closely resembled the interior of The Gap (minus the khakis and overwhelming sense of homogeneity). ...
The next Microsoft and Apple battleground: Retail
VentureBeat —
... Another potential problem for Microsoft’s retail endeavors: Apple. It’s not like it’s just resting on its laurels and waiting for competitors to come along. Just today, a report by ifoAppleStore suggests that the company is gearing up for a major space reorganization in each of its retail stores. The thought is that the stores primary focus will be to drive users towards its software rather than its hardware, as has been the case in the past. ...
Linkpost | 2.13.2009
TechBlog —
... - Many headphone and speaker plugs won't fit. • Apple Plans Major Store Space Reorganization - Will focus on software to lure switchers. • ...
Apple Stores being revamped with new layout, table displays
Infinite Loop —
... Apple is also supposedly planning a bit of a larger makeover in the form of an entirely new store layout. The redesign will mark the third major facelift for the stores, and will focus on the software and "digital lifestyle" aspects of Apple's products, with hardware relegated to a lesser role. Apple will be playing up the advantages of Macs over PCs, and will also be showing off the iLife and iWork suites. We may see the new layout as early as next week, although it's also possible that the transition will gradually take place over a few weeks as new display materials arrive ...
