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BLOG.MACMAGAZINE: Apple chamou o jurídico contra a Victoria School of Business and Technology
Ars Technica - Infinite Loop: Apple sends threat letter to computer school with apple logo
Wired: Epicenter: Apple Takes on School in Latest Trademark Battle
GigaOM Network: Logo Wars Continue Over Apple’s Forbidden Fruit [TheAppleBlog]
Techdirt: Apple Forgets About the Moron In A Hurry Test, Threatens School With An Apple In Its Logo
Apple chamou o jurídico contra a Victoria School of Business and Technology
BLOG.MACMAGAZINE —
... Seu presidente, Dieter Gerhard, declara que o design incorpora uma montanha e possui três lombadas no topo, ao invés de duas da Apple. Além disso, o logo da VSBT nem sequer possui a tradicional mordida na maçã.
“Estamos chocados”, disse ele. “Uma maçã é uma maçã. Isso deveria ser algo que todos poderiam usar, especialmente se o nosso não tem nada a ver com a marca registrada da Apple.”
Confira a página que a VSBT colocou no ar especialmente para tratar a questão.
[Via: CBC.] ...
Apple sends threat letter to computer school with apple logo
Ars Technica - Infinite Loop —
... . This time around, Apple was nice enough to send VBST a letter asking it to remove the logo first, and so far no legal action has been taken. As usual, Apple's argument is that the logo in question looks too similar to its own, which could create confusion among customers. Since receiving the letter, the case has received a lot of publicity , and VBST has posted its response to Apple's letter, which argues that apples are part of many education-related logos and also mentions that the school likes Apple and its products. Unfortunately, I think the fact that VBST uses Apple ...
Apple Takes on School in Latest Trademark Battle
Wired: Epicenter —
... and includes its name in the image. One of Apple’s biggest concerns is the fact that the school offers software operation courses.
"Your business logo…reproduces, without authority, our client's Apple design logo which it widely uses. By doing so, you are infringing Apple's rights, and further, falsely suggesting that Apple has authorized your activities," Apple's lawyer Stephanie Vaccari wrote in the letter to the school.
The school responded with a letter of its own, denying any infringement.
“Are you suggesting that anyone using any ...
Logo Wars Continue Over Apple’s Forbidden Fruit [TheAppleBlog]
GigaOM Network —
... Posted along with the comment is an informal poll asking visitors whether they believe the school’s logo can, in fact, be confused with Apple’s corporate trademark. At the time of this writing, the vast majority of respondents (72% of nearly 5,000 responses) agree with the school’s opinion that the logos cannot be easily confused. ...
Apple Forgets About the Moron In A Hurry Test, Threatens School With An Apple In Its Logo
Techdirt —
... for the use of a blue and green apple element in their logo. The Canadian school has created a comparison page on their website in an attempt to highlight the differences between the logos, hoping to dissuade Apple from launching a lawsuit by building public support. The page also contains the legal correspondence to date, including a letter in which the school's president asks if Apple is "suggesting that anyone using any variation of an apple for technology education related use is infringing on Apple's trademark." ...
Apple Trademark Infringement? You Decide
Cult of Mac —
A Canadian tech school with an apple logo was sent a letter from Apple lawyers, claiming the school’s green and blue symbol violates Apple’s trademark.
It won’t settle the lawsuit, but they’re posting the legal letter, news reports and a poll asking people what they think.
Over 6,000 people have voted, about 75% of voters in favor of the school.
Lawyers aside, The Victoria School of Business and Technology could probably benefit from a better-looking design.
What do you think?
Via The Mac ...
