appleinsider.com - 11/25/2008
—
Not one for modesty, Apple on Monday night launched a new campaign and TV spot touting its new aluminum MacBook lineup as the most environmentally friendly portables ever.
arstechnica.com - 11/26/2008
Comments
Blog Reactions
Apple's "Green" MacBook Commercial
Tech Blog —
... which together cut down on the number of parts and are easy to recycle versus the plastic and other materials used by rivals." Video after the break.
It also touts the elimination of brominated flame retardants and PVC from the insides of all three models, better power management that includes the LED-backlit displays, and the smaller packaging that lets Apple ship and store more units in a single space than earlier models as well as competitors.
[via AppleInsider]
Related Content
What the MacBook means to Apple
apple20.blogs.fortune.cnn.com 10/13/2008 —
Steve Jobs likes to talk about Apple’s business model as a stool that rests on three legs: the Mac, the iPod and the iPhone. But the iPhone leg is still pretty short, thanks in part to deferred revenues. And while the iPod’s sales ...
Has 2008 Been The Outstanding Year Steve Jobs Promised?
macblogz.com 11/7/2008 — Back in January of 2008, Apple CEO Steve Jobs took the stage at Macworld and unveiled new products such as the Macbook Air, Time Capsule, Apple TV movie rentals and some snazzy iPhone and iPod touch software updates. During, and after the keynote ...
Top 10 Apple Influencers of 2009
maclife.com 10/30/2008 — They’re the cardinals of creativity. The trailblazers of transformation. The messiahs of messaging. They’re key agents of influence in the ever-growing Applesphere, and they’re 10 people to watch, next year and beyond. read more
Why Apple Won't Sell a $99 iPhone, A Netbook or a Tablet PC
blog.wired.com 12/10/2008 —
Apple rumors are always hot stuff, but often the readers of these made-up facts get carried away and take them as true. And the origin of this speculation is often an analyst, a grown man or woman who should really know better.
The latest of ...
Apple Announces Its Last Year at Macworld
apple.com 12/16/2008 — CUPERTINO, California December 16, 2008 Apple today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple s senior vice president of Worldwide Product Marketing, will deliver the opening keynote ...
Piper Jaffray addresses 12 more 'unanswered Apple questions'
appleinsider.com 11/25/2008 — Piper Jaffray analyst Gene Munster on Tuesday issued one of his trademark reports to address a number 'unanswered questions surrounding the Apple story,' such as when the company plans to next update its iPhone and the prospects for an Apple netbook.
★ Listen to Tim Cook
daringfireball.net 10/16/2008 — One thing Apple knows is what it does. Apple designs and produces very nice things. All this hubbub over low-cost laptops is outside the realm of what makes Apple Apple .
There has long been, especially in the business press, a strong bias towards ...
Analysts: New MacBook Prices Too High to Compete
blog.wired.com 10/15/2008 — Despite a raft load of nifty new features, Apple's new Mac notebooks will have a hard time moving off store shelves during the economic crisis, industry analysts say.
"There
will be a lot of people looking at a lot of stuff at the Apple ...