techcrunch.com - 10/20/2008
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The advertising war between Apple and Microsoft continues. Apple’s latest TV spots mock Microsoft’s $350 million ad campaign for Windows Vista, suggesting that some of that money would be better spent fixing Vista. The ad is funny (see above), but it does seem petty and elitist ...
gizmodo.com - 10/21/2008
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gizmodo.com —
The Mac mini may be pronounced dead as
soon as today's Apple earnings conference call, as two...
major retailers in Europe have confirmed to me that they can't order any more of the little computers. While this could signal an updated model coming in, ...
(more)
Apple Stops Mac Mini Shipments to Retailers, Says to ...
gearlog.com - 10/21/2008
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gearlog.com —
A new Microsoft-developed technology called SideSight looks like
something that deserves to be on a next-generation iPod...
touch. Or in a magician's repertoire. The SideSight technology is contained in yet another paper that company executives are ...
(more)
Microsoft's SideSight: Something Apple Should Watch
technologizer.com - 10/20/2008
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technologizer.com —
Apple released a couple of new “Get a
Mac” ads today, and while I wouldn’t usually bother...
to mention that here, these ones are noteworthy: They make direct reference to Microsoft’s current $300 million ad campaign for Windows. ...
(more)
Apple Ads About Microsoft Ads About Apple Ads About ...
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Has Apple Successfully Lured Microsoft Into an Ad War?
Byte of the Apple - BusinessWeek —
... highlights the notable absence of the word “Vista” in Microsoft’s campaign. I first saw Apple’s retorts on TechCrunch, which had an interesting take . One has to wonder whether Microsoft has played into Apple’s hands on this one. It took the risk of launching a campaign that, after years of staying mum about the Mac’s startling growth in recent years, essentially called out Apple. But it did so at a time when Redmond didn’t have any great news to announce—no red-hot new PCs to promote, and no compelling new case to convince consumers that Vista is better than they think it is. ...
Related Content
It's Official: Apple Jumps the Shark
community.winsupersite.com 10/20/2008 — After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could ...
Has Apple Successfully Lured Microsoft Into an Ad War?
businessweek.com 10/24/2008 — If you hadn't noticed, Apple's "I'm a Mac" ads have been strangely absent from TV of late. During the baseball playoffs, I noticed only iPhone ads. I know the folks at Microsoft have noticed this as well, and have wondered...
Apple ads blunt Microsoft's 'I'm a PC' campaign
computerworld.com 10/30/2008 — Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
Graphic: How Apple is gaining on Microsoft
apple20.blogs.fortune.cnn.com 10/27/2008 — Here’s a chart that should keep Steve Ballmer up at night.
It compares Microsoft’s ( MSFT ) market share, revenue, net profit and growth rate to Apple’s ( AAPL ), using the numbers from each company’s most recent quarterly ...
Microsoft Sets up 'I'm a PC' Booth Outside Apple Store
blog.wired.com 11/1/2008 —
Remember when that independent cafe in your neighborhood went out of business because a Starbucks opened right across the street? That's sort of the same idea Microsoft is playing off in the photo (above) provided to Apple Insider. Your eyes ...
New Apple ads see 70% of MS ad views online
macnn.com 10/31/2008 — In the ongoing competitive ad campaign battle between Microsoft and Apple, the recent "Get a Mac" ads have achieved nearly 70 percent of the "I'm a PC" online views, according to Visible Measures viral video research that compared numbers only from ...
Microsoft closes the quarter with less cash than Apple
venturebeat.com 10/24/2008 — Buried in the first quarter earnings report from Microsoft is an astounding fact. For the first time that I can remember, Microsoft closed the quarter with less cash than Apple. Cash, cash equivalents and short-term investments for Microsoft add up ...
Electronista | Microsoft puts "I'm a PC" kiosk near Apple store
macnn.com 11/7/2008 — Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its " I'm a PC " marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least ...
New Apple Get a Mac Ads make even more fun of Vista —
I4U News 10/20/2008
Now that Microsoft talks already more about Windows 7 than Vista, Apple pushes out some more direct hitting Get A Mac TV ads against Microsoft Vista.
There are two new fun Apple ads. The Bean Counter makes fun of the big advertising budget ...
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