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computerworld.com - 10/30/2008
Apple ads blunt Microsoft's 'I'm a PC' campaign
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Apple's anti-Vista response to its rival's "I'm a PC" marketing campaign blunted Microsoft's efforts, according to Visible Measures, an Internet video metrics firm.
Microsoft parks "I'm a PC" recording booth outside Apple Store
appleinsider.com - 10/31/2008
Microsoft parks "I'm a PC" recording booth outside Apple Store
— appleinsider.com — Microsoft Corp., engrossed in multi-million dollar marketing blitz to counter anti-Vista propaganda from rival Apple, Inc., is now using a portion of its budget to fuel guerilla retail tactics near the Mac maker's stores. (more) Microsoft parks "I'm a PC" recording booth outside Apple ...

Comments vote down Engadget found this 10/31/2008found this
forbes.com - 10/30/2008
When Apple Failed
— forbes.com — Personal Technology When Apple Failed Andy Greenberg , 10.30.08, 6:00 AM ET Boston - Long ago, before the iPhone, before the iPod, before even the second coming of Steve Jobs, Apple was not the infallible juggernaut of innovation it's known as today. ... (more) When Apple Failed

Comments vote down MacUser found this 10/30/2008found this
Apple’s $24.5 billion: The case for a big stock buyback
apple20.blogs.fortune.cnn.com - 10/29/2008
Apple’s $24.5 billion: The case for a big stock buyback
— apple20.blogs.fortune.cnn.com — Here’s a headache most companies would love to have. Apple is sitting on a huge cash reserve — $24.5 billion as of September and growing at the rate of $8 to $10 billion a year – that’s doing almost nothing for it.  ... (more) Apple’s $24.5 billion: The case for a big stock ...

Comments vote down BloggingStocks found this 10/29/2008found this

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Between the Lines:  Ghost Story: Fear of Microsoft Fades

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Ghost Story: Fear of Microsoft Fades
Between the Lines — October 30th, 2008 Ghost Story: Fear of Microsoft Fades Posted by Tom Steinert-Threlkeld @ 8:09 am Categories: General , Web Technology , Legal , Apple , Linux , Google , Microsoft , SaaS , iPhone , Cloud computing Tags: Operating System , Apple Inc. , Video , Microsoft Corp. , Corporate Communications , Web Browsers , Operating Systems , Microsoft Windows , Marketing , Internet As Halloween fast approaches, Apple is producing more good-natured fun, poking fun at Microsoft’s decision to end the use of Vista as the name of its Windows ...

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