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New Apple ads avoid Vista, target Microsoft's ads
Latest from Computerworld — ... One Apple ad, entitled "Bean Counter," "appears to assume that you care about Micorosft advertising budgets, and the second one [entitled 'The V Word'] doesn't make much sense at all unless you've noticed the downplaying of Vista in recent Microsoft ads," wrote former ...

Linkpost | 10.20.2008
TechBlog — ... - How do paid analysts stack up vs. unpaid when it comes to predicting Apple earnings? • Apple Ads About Microsoft Ads About Apple Ads About Microsoft Posted by Dwight at October 20, 2008 06:33 AM Comments Post a comment Please use a valid e-mail address . We don't harvest addresses, you will not be spammed and your address will not be publicly visible. But if I have a question about your comment, I need to be able to contact you. Thank you. URL: Remember Me? Yes No Comments: (you may use HTML tags for style) E-mail this entry Email this entry to: Your email address: ...

Apple's new ads: Where's the Mac?
TechBlog — ... October 20, 2008 Apple's new ads: Where's the Mac? Over the weekend, Apple released two more ads in its now-classic "I'm a Mac/I'm a PC" series. Both are interesting because they are clearly responses to Microsoft's own ads defending itself against the Apple series. Or, as Harry McCracken cleverly put it on his Technologizer blog: Apple Ads About Microsoft Ads About Apple Ads About Microsoft One of the new ones, titled "Bean Counter", is quite funny. John Hodgman, as the PC character, counts money to be used either for fixing Windows Vista or running TV ads. The second one, ...

New Mac ads respond to Windows ads responding to Mac ads
Boy Genius Report — ... behoove you to know that we’re kind of over it. It was witty, it was effective and it’s time to move on. It might be best to get rolling with a new campaign before Justin Long becomes the next Aflac duck or Geico gecko - you know, so hated that people actually vow never to give those companies a single dollar as a result. Hit the jump for the other zany new “I’m a Mac” ad. Read

Quick Bits: Pain at Yahoo and Other Pressing Questions
Bits — ... [Business Week] Like HTC and other handset makers that build Windows Mobile phones, Motorola is said to be working on a model that uses Google’s Android operating system. The focus will be on social interaction, unlike, say, talking to people and sending them text messages. Will Negative Campaigning Hurt Apple’s Favorability? Apple Ads About Microsoft Ads About Apple Ads About Microsoft [Technologizer] ...

Apple vs Microsoft - The Ads Continue
The Blade by Ron Schenone, MVP — ... of money on advertising… I agree 100%. Microsoft and Apple seem to be stooping down to the level of recent political ads, which are full of down right lies and deceit. It makes one wonder how intelligent human beings really think that any intelligent person believes these outrageous commercials that steer clear of anything of real value. What do you think? Do you take any of these commercials seriously? Comments welcome. Source.

Fifteen Random Questions About Windows 7
Technologizer — ... “The Wow Starts Now.” And Microsoft’s rollout of W7 so far has been so low-key and humble that the ads might err on the side of making accurate statements of the product’s value that may or may not cause anyone’s pulse to pound faster. But will it have the guts to explain to potential customers that W7 is interesting in part because it may aggravate them less than the version of Windows they currently use? 10. What about Apple ads? I’m guessing/hoping that Apple will grow tired of sucker-punching Vista well before Windows 7 ships. But will ads taunting Windows 7 resonate ...

Microsoft’s “Apple Tax” White Paper–Let’s Try That Again!
Technologizer — ... the bait by responding and carping about it. Given that Microsoft is pouring so much money and resources into arguing that you can buy Windows PCs for a lot less than Macs–a point which is obvious to anyone who steps foot inside a computer store, and which helps to explain why Windows’ market share remains huge and the Mac’s continues to be quite small–I wonder whether it’s Microsoft that’s fallen into a trap. I mean, responding to the anti-Windows taunts in Apple ads in kind probably feels really good, but I’m still not sure ...

Apple Responds–Briefly–to Microsoft’s Laptop Hunters Ads
Technologizer — ... , before Microsoft  had really ramped up its Apple-bashing. Back then, they were trashing Vista, and I said that it felt like inside baseball. My guess: Either they will respond to Laptop Hunters…or they’re gone for good. ...