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torrentfreak.com - 11/25/2008

Adwords for P2P, Advertising Opportunity or Spamming Tool?

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This year, several companies launched advertising programs targeted at the millions of users of Limewire and other Gnutella or eD2k based filesharing applications. The boundary between advertisement and plain old spam is completely disappearing, especially with the recently launched service ...

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sixapart.com - 11/18/2008

Advertising

— sixapart.com — Worldwide Online Social Network Advertising Spending 2006-1001 (millions and % change) Note: includes general social network sites... where social networking is the primary activity; social network offerings from portals such as Google, Yahoo! and MSN; ... (more) Advertising

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Comments vote downundo vote up The Next Web found this 11/18/2008found this

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PeerMatrix re-brands P2P-disruption tech as an ad platform
Betanews — ... of the requesting device" -- that is, automatically obstructing the peer-to-peer user's download of the content she was actually seeking. PeerMatrix's FAQ raises the question of whether its service is simply spamming, and responds, "No. PeerMatrix advertising is similar to text ads or banner ads that you find on major search engines as your ads only appear when a P2P user conducts searches." However, keepers of peer-to-peer networks might not see it that way. Over at TorrentFreak, blogger "Ernesto" called for developers of file-sharing applications to filter the new ...