sem.smallbusiness.yahoo.com - 12/3/2008
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Try search engine marketing with Yahoo! Sponsored Search. Connect with customers searching for what you sell. View Demo How It Works
valleywag.com - 12/10/2008
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valleywag.com —
Yahoo isn't firing people en masse — it's
"getting fit." That noisome euphemism for today's layoffs of
1,500 people must have hissed forth from the brain of some overpaid management consultant. Likewise for pages upon pages of instructions on ...
(more)
Yahoo's secret layoff doublespeak revealed! [Leaks]
gigaom.com - 12/8/2008
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gigaom.com —
Yahoo, the beleaguered web giant, is planning to
launch a new program that essentially turns its email
offering into a platform on which to run applications, much in the same way Facebook does, according to some of my sources. Yahoo is keeping ...
(more)
Yahoo Plans to Launch a Mail App Platform [GigaOM]
kara.allthingsd.com - 12/10/2008
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kara.allthingsd.com —
While layoffs have become all too common across
tech and this country, today’s at Yahoo feel a
little worse, coming after 18 unceasing months of painful changes and stumbles at the troubled Internet icon. As previously reported by ...
(more)
Another Sad Day For Yahoo: Layoffs Begin, While ...
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Reply.com Launches Secondary Click Marketplace: Get Geo Targeted Ads On The Cheap
TechCrunch —
... Conversely, he says that Reply is offering smaller, more targeted campaigns that rely on user input to ensure that the ads are relevant and the users are engaged. He says that the platform is similar to Overture’s PPC offering, but instead of relying on text ads and keywords, Reply.com is using categories (like automobiles or real estate). ...
Is Yahoo Search Marketing Stealing Your Money?
Andy Beal's Marketing Pilgrim —
Al Scillitani is pretty annoyed with Yahoo Search Marketing–and with good reason.
It appears as part of a new program, Yahoo has gone in to his Search Marketing account, messed around with his settings and added new campaigns–all without his permission!
In fact, according to an email received (see below) Yahoo account holders have to explicitly opt-out of this new program. As Al points out, Yahoo can’t possibly know all of a customer’s business goals, conversion rates, etc, so why would Yahoo make this an ...
Related Content
Yahoo! Search Blog » Blog Archive » Five Years of Yahoo! Search
ysearchblog.com 2/18/2009 — Five years ago today, Yahoo! launched its own search engine. Since then, we’ve introduced a host of new features, vastly improved the relevance of both our algorithmic and sponsored results, and learned some important lessons. Search technology is ...
Yahoo! Search Blog: Yahoo! Search Hits the Airwaves
ysearchblog.com 10/14/2008 — A little over four years ago, we launched our own search engine and became a principal in the search business. Our focus since then has been the same - building the best search experience to give users a fast, easy and intuitive way to get straight to ...
Yahoo Now Can Change Advertiser Search Marketing Campaigns
searchenginejournal.com 1/9/2009 — Yahoo Search Marketing has rolled out a new TOS which gives it the right to change the search marketing campaigns of its advertisers via changing their ads and adding keywords.
Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those ...
Yahoo Search To Offer Abstracts of Search Results, Determine Intent
readwriteweb.com 12/5/2008 — Next year, Yahoo will introduce new technology to augment their Yahoo Search results: abstracts of key information alongside URLs. Instead of just offering a list of links, Yahoo's search results will include machine-extracted information that is ...
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com 12/15/2008 — Yahoo! Mail - Announced separately today, Yahoo! Mail's smarter inbox focuses on streamlining access to a user's most relevant and useful information. The new Welcome Page surfaces email messages, information and activity from people users care about ...
Yahoo Search Marketing Adds Enhanced Targeting Features
searchengineland.com 3/17/2009 — Yahoo has added several enhanced targeting features to its search marketing advertising solution. The features include enhanced geo-targeting, ad scheduling, demographic targeting, and added bid adjustments based on those targeting features. In ...
Yahoo suffers down time
inquisitr.com 12/3/2008 —
Yahoo experienced downtime this afternoon with reports that the outage affected Yahoo services including Messenger and Yahoo.com.
The Yahoo outage occurred at around 12:30pm PST Tuesday for at least 30 minutes possibly longer. Reports were mixed on location, so it may have been localized ...
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com 12/1/2008 — Yahoo! Reviews A Year in Search Through Billions of Searches in 2008, People Sought to Make Sense of the World Around Them, Witnessing a Year of Passionate Politics, Olympic Records, New Celebrities on the Rise and Market Meltdowns SUNNYVALE, ...
Yahoo Nears End of Search for a CEO
online.wsj.com 1/9/2009 — JESSICA E. VASCELLARO and JOANN S. LUBLIN Yahoo Inc. is in the final stretch of its search for a chief executive officer, and a decision could come as soon as next week, said people close to the Internet company. Among candidates still under ...
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com 12/17/2008 — Yahoo! Sets New Industry Privacy Standard with Data Retention Policy With Consumer-Friendly Standard, Yahoo! Sets 90-Day Data Retention Policy SUNNYVALE, Calif. & London, Dec 17, 2008 (BUSINESS WIRE) -- Today, Yahoo! Inc. (NASDAQ:YHOO) announced a ...
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