nytimes.com - 12/3/2008
—
Top, an ad for Sears by Tumri, with changing pictures and type. Bottom, a version of the same ad with additional pictures.
Comments
Blog Reactions
Ad Industry Roundup: Google; Widgets; Nielsen; Auto-Creativity
paidContent —
... -- Creative ads get the automated treatment: As display ads wilt in the face of search ads' great targetability, companies like Adisn and Tumri are creating ads that can be changed in color and tone to better attract consumers based on behavioral and contextual targeting. While the two companies have been working with big name brands, Madison Ave. has been naturally slow to embrace this approach to digital creativity. ...
Survival of the Fittest Hits Display Ads
Wired: Epicenter —
... The New York Times has a story of two companies creating ads that attract more clicks. They aren't approaching the problem as you might expect, with confusing ads that look like buttons or offers for gadgets if you can punch the monkey. Instead, they're combining demographics, context, and a concept called A/B testing. ...
Related Content
How Online Advertising Works: Whither The Click?
comscore.com 12/14/2008 — Thank you for your interest in comScore's "How Online Advertising Works: Whither The Click?" White Paper. Please fill out the form below to download your copy of the White Paper. * indicates required field. * First Name: * Last Name: Title: * ...
Advertising | Ads | Advertising Agencies | Campaigns | News
adweek.com 12/4/2008 — From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV ...
Advertising, Marketing, Media and PR - Brand Republic Online
brandrepublic.com 12/2/2008 — The virtual world will enable gamers to create avatars, interact with each other, create their own apartments, play games, and stream video and music, by connecting to the internet through their PS3 consoles. John Beasley, brand marketing manager for ...
Seeking a better world, click by click
sfgate.com 12/5/2008 — Charity online Dozens of Web sites link people to charities and causes. They range from Change.org, where visitors can join virtual foundations and donate to causes, to GiveMeaning.com, in which people can list projects they are interested in and get ...
Video: Advertising-to-go in 2009
marketnewslive.blogspot.com 12/29/2008 — Analysts say advertising will be more mobile in the future, as consumers get their media on the go.
Retro Phone Handset Brings Back the 80s, Attracts Hipster Ladies
blog.wired.com 12/3/2008 — The most well-known phone design of all time is probably the classic Western Electric 500 . Its simple and easy two-holed receiver design endured for generations and led to the classically charming no-handed cheek-to-shoulder phone hold.
Over the ...
Follow TechBlips on Twitter
