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Are Virtual Goods the Future of Facebook?
All Facebook — ... AdNectar is looking to become a dominant force in the virtual gifting space, serving as the leading network to monetize virtual goods. The report released by the company today, supports their position that virtual gifting has a bright future ahead. According to the report “branded social gifts increased purchase intent, awareness, and engagement while actually improving the user’s experience.” ...

AdNectar Building a Sponsored Virtual Gifts Network for Facebook App Developers
Inside Facebook — ... New startup AdNectar is helping Facebook Platform developers monetize their applications by connecting them with brands who want to reach Facebook users through sponsored virtual gifts. ...

Tech Keeps This Company Mostly Mobile: Q&A With Lotus Vodka's Rob Bailey
bMighty.com - Features — ... with people who are fans. We worked with AdNectar , a start-up, small app company, which made a campaign to give friends virtual Lotus cocktails, and 200,000 people did it. It got the name out there. So we use Facebook and ...

Tickle Your Facebook Friends With New Virtual Gifts from Fisher-Price
Inside Facebook — ... has teamed up with AdNectar to launch a virtual gifting campaign on Facebook in anticipation of the Elmo’s Tickle Hands product launch next month. With the ...

Michael Moore’s Latest Documentary Generating Buzz Through Virtual Gifts on Facebook
Inside Facebook — Michael Moore’s latest documentary, “Capitalism: A Love Story,” opens in theaters Oct. 2, and AdNectar has been recruited to help promote the film through a virtual gifts application on Facebook . The app is shared by fans of Moore and the new movie with friends to spread word about Moore’s latest insight into big money in America. There are several available gifts for Facebook users to share or post to their own news feeds. To further market the film, each virtual gift contains a special extended preview of the movie. ...