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Red Bull Builds An Addition Onto PlayStation Home [Playstation 3]
Kotaku — ... ink dries. Red Bull UK brand manager John Beasley says the drink's Home presence is designed to "facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand." Killer app? Oh, most definitely . Red Bull will have an airplane racing game playable in its Home room, one modeled after the five year old Red Bull Air Race series. We can't wait to try it out with Van Halen's "Dreams" blasting in the background. Red Bull becomes first brand on PlayStation Home [Brand Republic]

Gaming Roundup: N-Revolution; Red Bull/Sony Home; Giant Realm; Army/Second Life; JumpStart; GH5
paidContent — ... from the hardcore gaming community that is our specialty," said Damian Butts, Imagine's managing director, in an interview with MCV. —Red Bull sets up shop in PlayStation Home : Red Bull is developing an island inside Home, Sony's long-awaited virtual world for the PS3. Gamers will be able to race planes on the island in competitions modeled after the real world Red Bull Air Race World Series. Red Bull is the first company to set up shop in Home. Brand Republic says Sony (NYSE: SNE) execs kept mum on ...