Leave a Comment

Social media dickwads on the hunt
The Inquisitr » Technology — ... hurt cred. 1 day ago · Reply · View Tweet Excuse me but if you are going to insult someone’s integrity don’t you think you should do some basic background. The fact is that Dad-o-matic is a collaborative blog maintained by a bunch of dads – not just Chris and has been around for awhile now. The interesting thing is that all the comments on the original K-Mart post are nothing but positive just as are the comments on the post Chris wrote on his home blog about the bullshit surrounding this. From where I ...

Paid Posts: Why they’re not that bad, but why you shouldn’t do them
The Inquisitr » Technology — ... Chris Brogan may protest that the criticism of his participation in the K-Mart promotion is unjust (he argues it very well, and certainly I don’t feel worse of him for it) but the mere fact he has to post a defense of his decision actually goes to prove that at least in the eyes of some, he has lost some credibility. ...

Should Bloggers Accept Sponsored Posts?
by Ron Miller — ... Chris in fact wrote his own thoughtful analysis on his own blog where he addresses some of the concerns I'm raising here. I'm just not convinced that I agree completely with his justification of why he chose to do it. ...

Paid Posts, Izea, Kmart, Sears, Social Media, Reputations and Cash Money
CenterNetworks — ... this type of online media in their marketing budgets. It appeared that during the balance of Saturday and Sunday morning there was some bitchmeme between Jeremiah, Chris Brogan and Aaron Brazell. Aaron is one of the Sears paid bloggers and I guess wanted to defend himself before the campaign came out today. Frankly I don't care about any of the fighting. The net result of the fighting were 3 main blog posts: Jeremiah Owyang Aaron Brazell Chris Brogan I would say I know all three of these gentlemen about the same. ...

Bias, Bias and More Bias. I Haz It. So Do You.
louisgray.com — ... and the follow-up for a recap.) The controversy lay in whether participating in the campaign eroded the participants' credibility. Could their allegiance be bought for a few bucks? Would other posts be not so clearly labeled, but also paid for? ...

Forrester is Wrong About Paying Bloggers
ReadWriteWeb — Analyst firm Forrester published a report this morning telling corporations that it's a good idea to engage bloggers in "sponsored conversations," or the exchange of goods or credit in exchange for blog coverage. The report, titled "Add Sponsored Conversations to Your Toolbox, is 8 pages long, focuses on a number of high profile examples like the case of KMart and Chris Brogan, and sells for $795. We respectfully disagree with Forrester's recommendations on this topic. In fact, we think that paying bloggers to write about your company is a ...

Bloggers Battle Over Sponsored Conversations
WebProNews Feed — ... The Kmart example recalls a controversial post from new media marketing guru Chris Brogan, who accepted a $500 shopping spree in exchange for blogging about his experience. Brogan disclosed the sponsorship at the top of the resulting post. Charges were flung immediately about how his participation damaged his overall blogger credibility and authenticity. After a long rebuttal where he is an admitted PayPerPost convert and former stone-thrower himself, Brogan gave critics permission to read someone else. ...

Why Social Media Needs The FTC
WebProNews Feed — ... Think about the current discussions taking place about sponsored posts and the ethics behind them. The main argument ...

New from Izea: Forget Pay Per Post, Here Comes Pay Per Tweet
ReadWriteWeb — Izea, the controversial company formerly called Pay Per Post, is well-known for paying bloggers to post articles about products. These "sponsored conversations" have had big-name advertisers like K-Mart and Sears funding the campaigns as well as big-name bloggers like Chris Brogan and Julia Roy writing paid articles. Despite the fact that many participants fully disclose their involvement when writing a sponsored post, Izea still has quite a few critics thanks to the bloggers who do not. Now those critics will have something else to ...

The State Of Paid Review Blogs
WebProNews Feed — ... The focus of this interview is ‘blogola’ or the practice of being paid for a review of a specific product or service. Others like Chris Brogan have gone through some significant debates about the merits or demerits of this practice. BlogHer’s Page is anticipating that the subject will be top of mind during the conference because many influential mommy-bloggers can help sell a lot of products for companies if they mention and / or review a product on their blog. ...