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Advertising and Marketing on the Internet: Rules of the Road
The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic ...
Internet Radio Advertising
targetspot.com — Now you can target and reach the engaged listeners of hundreds of internet radio streams and web-only... audio sites from one easy online ad platform. (more) Internet Radio Advertising
Email Marketing Better than Social Network Marketing
marketingpilgrim.com — Is email marketing better than marketing through social networks? Yes, according to a new study from ExactTarget... and Ball State University’s Center for Media Design . The study reveals that: “. . . 18- to 34-year-olds claim they are ... (more) Email Marketing Better than Social Network Marketing
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New York Times reporter says he's an unwitting Dell shill [Great Moments In Journalism]
Gawker: valleywag — ... FTC rules forbid deceptive advertising — such as an ad from Dell which suggests a New York Times reporter has endorsed its vision of mobile technology, when he hasn't. The agency also has strict rules governing endorsements, not all of which seem to have followed here. Bottom line: Santora seems to be the victim of a sleazy new Internet-enabled advertising tactic. He does offer this amusing side note: The one time he wrote about Dell was when the computer maker's "Dude, You're Getting a Dell" spokesman ...

You’d Think Dell Would Know Better
The Inquisitr » Technology — ... So what is wrong here? Well the FTC rules forbid deceptive advertising which in this case means an ad from Dell which suggests a New York Times reporter has endorsed the Dell vision of mobile computing when in fact he hasn’t. Like I said - not a very smart move Dell and you’d better hope that you don’t get slapped around for this. ...

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