adweek.com - 12/4/2008
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From print to online advertising trends, advertising professionals can read all about the latest advertising news at Adweek. Keep on top of the latest happenings in the advertising world, from online video advertising to the latest funny TV commercials. Check out our community and advertiser ...
doublefusion.com - 12/1/2008
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doublefusion.com —
DOUBLE FUSION ADDS TOP-TIER PLAYSTATION®3 GAME PUBLISHERS TO
ITS GROWING NETWORK OF GAMES FOR EVERYONE Leading In-Game...
Advertising Company will Offer Premium Ad Opportunities with THQ, SEGA, Eidos and Midway Game Titles SAN FRANCISCO – December 1, ...
(more)
In-Game Advertising. Putting Advertising in Play
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Target Goes (Snow) Global With Branded iPhone App
iSmashPhone - Turn your Phone into your MyPhone —
... in equal doses. But, cautions Tina Unterlaender, management supervisor at AKQA's
mobile division, "I don't think every brand should have an iPhone app. It should only be made if it fits your goal. For some brands it
doesn't make sense." Thank God for that -- imagine, say, a Pizza Hut app that randomly selects toppings with each shake (bacon, pineapple, and jalapenos, anyone?) On the other hand, a Victoria's Secret mix and match lingerie app...that would work. [Via AdWeek]
...
Target is now an iPhone app developer
Cellphone9 —
... The Target Gift Globe mimics the holiday tradition of the snow globe. After downloading it, users shake their iPhone, producing an on-screen snowfall that clears to reveal a gift idea from the retailer. Users can tap through to visit Target’s site and buy the item or find a store nearby. [source] ...
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chrisbrogan.com 12/14/2008 — I’m on the advisory board for Izea , the company who got the deal with Kmart. How can I advise Ted Murphy if I’ve never even used his services. I like the idea that Kmart was willing to give a brand interaction with bloggers a try. For those of you ...
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