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Digg's new ads put advertisers on the front page
Webware.com —
... unveiled a new ad platform that will give companies an ad medium that looks and feels like user-submitted stories which have been promoted to Digg's front page. Users will be able to Digg up ads they like, and "bury" ones they don't using the same voting mechanism used on regular site links. ...
Told You: Digg Applying The User Voting Model To Advertising
TechCrunch —
... similar to Google Adwords, but with a twist. The product would insert advertisements into the Digg news stream (presumably clearly marked). Where those ads end up, and how much an advertiser pays per click, would be based on user feedback.
So users would have the ability to vote on advertisements in the same way they vote on stories. The better ads, as determined by Digg users, will get more prominent placement and a lower cost-per-click.
Compare that to the blog post from Digg a few minutes ago announcing a new advertising product: ...
Digg gets more Diggable. Digg and Bury their Ads.
The Next Web —
... After ending their exclusive ad deal with Microsoft one year early, Digg has just announced plans to let their users Digg or in fact, bury their forthcoming advertisements. ...
Digg’s new social advertising platform prices ads based on popularity
The Inquisitr » Technology —
... If you’ve got a Facebook account, you may have noticed the option to like/unlike ads on your profile. Digg unveiled a plan today to take this concept a step further- charging less for ads voted up by Digg users. ...
5Words for Wednesday, June 3rd 2009
Technologizer —
... Is an evening 5Words acceptable?
David Pogue’s Pre review. Leaked.
And here’s Walt Mossberg’s take.
Engadget weighs in, too. Positively.
Digg lets you digg ads.
Is Microsoft the new GM?
Hands on with PSP Go.
Happy birthday to ya, Tetris!
IE 6 likes Bing, apparently.
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Digg's New Advertising Platform; Marketers Pay Based On Diggs
Forbes.com: Technology News —
... site announced plans Wednesday for a new advertising platform that will intersperse ads among the streams of stories. Just like with stories, users will now be able to vote on ads that show up in the streams. Advertisers will then pay depending on the popularity of their content.The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system, says Digg chief strategy officer Mike Maser in a blog post. For advertisers, this will provide a way to get Digg users to directly ...
Digg's New Advertising Platform; Marketers Pay Based On Diggs
paidContent —
... plans Wednesday for a new advertising platform that will intersperse ads among the streams of stories. Just like with stories, users will now be able to vote on ads that show up in the streams. Advertisers will then pay depending on the popularity of their content. "The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system," says Digg Chief Strategy Officer Mike Maser in a blog post. ...
Digg's latest business move: digg it, or bury it?
Download Squad —
... Digg recently introduced a new advertising program that allows its advertisers to buy ads on the front page that look like stories and appear in the regular Digg "river" of content. The catch is that the ads can be dugg or buried, and the results will affect how ...
Advertisements To Appear In The Digg Stream
Pulse2 - Technology News And Reviews —
... “The more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system,” wrote Mike Maser, Digg’s Chief Revenue and Strategy Officer. “Digg Ads will appear alongside stories in the river. The sponsored content will look and feel similar to regular Digg content, but will be clearly marked as sponsored. It may link to stories, video trailers, independent product reviews – many of the same types of content you see on Digg every day. The goal here is to give ...
Up front: Another no-go for Adobe Flash on iPhone, and does Google beat the Pre?
Betanews —
... July 2009 > On Wednesday, Digg announced it will augment its platform to allow readers to digg or bury ads just as they do stories. "The more an ad is Dugg, the less the advertiser will have to pay," wrote Digg's Mike Maser on his company blog. "Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system." ...
Digg brings voting system to advertising platform
TechSpot —
Digg.com is testing a new approach to monetizing its content this week, with the introduction of a platform that would let users Digg advertisements or bury them just as they do with news content. According to the companys blog , these votes will have an immediate effect on ads value and relevance: the more popular an ad becomes, the less the advertiser will have to pay. Conversely, the more an ad is buried, the more the advertiser is charged. [image] Ads also will be subject to removal from the system if they prove unpopular with users. This may seem risky to some ...
Digg Ads: Digg’s own Advertising Platform
D' Technology Weblog —
... Digg is launching a pilot program of its own advertising platform ‘Digg Ads’; with a goal to create a better experience by giving users more control over which advertisements are displayed on ...
Digg to Bring Its Own Special Variety of Democracy to Advertising
Maximum PC all RSS Feed —
... "The more an ad is Dugg, the less the advertiser will have to pay," Digg wrote in a blog. "Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system." ...
YouTube and Hulu Let You Choose Your Commercials
Switched —
... with a similar choice (between longer pre-roll, and shorter, in-video ads), and it lets viewers vote for ads by giving them a thumbs up or thumbs down, helping to refine the pool of advertisements Hulu offers. Digg will be applying the same voting scheme that it uses for articles to advertisements. Allowing visitors to digg or bury ads, the site charges more for videos the more they are buried, essentially pricing them off the site. ...
Taking a Cue from Digg, Google Introduces Ads in Orkut That You Can Trash
Digital Inspiration - Technology Blog —
... For instance, Digg introduced a new advertising platform early this month that gives users more control over advertisements that get displayed on the Digg website. Digg users can vote or even bury an ad just like they interact with other non-sponsored stories on Digg. ...
Digg launches votable advertising
Techradar - All the latest technology news —
... The system was first mooted in June, and will allow people to vote for adverts in the Digg pages in the same way as they would vote on a story. ...
