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web2.forrester.com - 3/6/2009

Forrester Research: Welcome to Forrester

— web2.forrester.com — Welcome, JupiterResearch Clients Forrester's acquisition of JupiterResearch in 2008 means that we can offer JupiterResearch clients an... enhanced Web site experience. Once you've entered the email address associated with your JupiterResearch.com account ... (more) Forrester Research: Welcome to Forrester

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ted.me - 3/2/2009

Sponsored Conversations

— ted.me — Forrester Research : “Why You Should Pay Bloggers To Talk About Your Brand” This morning Forrester Research... released a new brief about “Sponsored Conversations” written by analyst Sean Corcoran with support from Josh Bernoff, ... (more) Sponsored Conversations

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Do sponsored posts belong in a newsroom?
Lost Remote — ... Today Forrester released a research brief that advises marketers to pay bloggers to post about their products. They do note that there ...

Forrester is Wrong About Paying Bloggers
ReadWriteWeb — ... published a report this morning telling corporations that it's a good idea to engage bloggers in "sponsored conversations," or the exchange of goods or credit in exchange for blog coverage. The report, titled "Add Sponsored Conversations to Your Toolbox, is 8 pages long, focuses on a number of high profile examples like ...

Matt Cutts vs Ted Murphy on Paid Blogging & Sponsored Conversations
Search Engine Journal — ... In a followup to the Forrester report on paid blog advertising via sponsoring the conversation in blogposts, Google’s ...

Bloggers Battle Over Sponsored Conversations
WebProNews Feed — ... Forrester’s report is eight pages and $750 worth of “Why You Should Pay Bloggers To Talk About Your Brand,” filed under a less ominous sounding phrase “sponsored conversations.” Sean Corcoran sums up his expensive treatise this way: ...