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Ad Track: Microsoft wants you to throw a party for its Xbox
Ad Track: Microsoft wants you to throw a party for its Xbox
House cleaners, hairdressers, guidance counselors and IT technicians got a $150 pack of Xbox freebies for opening their homes to at least 10 friends or relatives. And they earned bragging rights. "It's cool because the kids in my school were like 'oooh,' " says Aimee Maldonado, 40, a guidance ...
Suit: Microsoft knew Xbox could damage discs
blog.seattlepi.nwsource.com — A document unsealed in a lawsuit last week suggests that Microsoft employees knew before putting the Xbox... 360 on the market in November 2005 that the video game console could damage game discs. (more) Suit: Microsoft knew Xbox could damage discs
What Xbox Wants To Be When It Grows Up
bits.blogs.nytimes.com — Xbox is moving towards casual games, online movies, social networking and maybe sports. One thing it won't... be any time soon is truly open. (more) What Xbox Wants To Be When It Grows Up
Xbox Live Death Threat Costs Me $12.50
zatznotfunny.com — Given the amount of first-person shooter online gaming I partake in these days, it was bound to... happen… In a recent Call of Duty World at War online match with more than the usual amount of trash talking going on (guilty, as charged), one player ... (more) Xbox Live Death Threat Costs Me $12.50
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Microsoft Gets in on Nintendo's Soccer Mom Action [Xbox 360]
Kotaku — ... trivia game Scene It? Box Office Smash, an Xbox universal media remote control, a three-month subscription to Xbox Live, and 1,600 Xbox Live points (used for game, movie and TV show purchases). Xbox used a service called House Party to find the hosts for their party. The service sets up home parties for marketers by tapping into a database of 100,000 profiles. In August, Nintendo hosted a number of private parties for trend setters across the country to help build Wii buzz. Ad Track: Microsoft wants you to throw a party for its Xbox

Microsoft Woos Women
Edge Online - Interactive Entertainment Today — Microsoft has had the attention of core gamers with franchises like Halo and Gears of War, but it's now trying new ways to capture the female market. Over a recent weekend, the company commissioned a service called House Party to send free Xbox 360 packages, valued at around $150, to 1,000 women across the U.S. who agreed to invite at least 10 friends or relatives over for a party, a USA Today report said. Microsoft's director of interactive entertainment business global platforms Heather Snavely said, "We've sold 20 million consoles to date globally since we launched three ...

MS sponsors family friendly Xbox house parties
Joystiq [Xbox] — ... In an effort to expand the Xbox 360's target demographic, recently Microsoft hired House Party, a marketing company that sets up house gatherings, to promote the Xbox and market its products. Word of mouth style. Around 1,000 pre-screened ...

Will Xbox 360 Parties Be the New Tupperware Parties?
GeekSugar — ... I guess the soccer mom vote is not only vital to elections, but video games as well now; recently, Microsoft had a group of women host Xbox 360 parties — providing popcorn, a subscription to Xbox Live, and ...

Microsoft recruit 1,000 women Xbox 360 advocates
SlashGear — ... “Brand advocates” sounds like a generous way of referring to comment spam or viral marketing, but in Microsoft’s case it actually involves sending Xbox 360 party-packages to 1,000 different women and asking them to demonstrate the console to their friends and neighbours.  The promotion was part of an attempt to enthuse non-traditional gamers, with the packages including microwaveable popcorn, Xbox trivia game Scene It? Box Office Smash, a universal media remote control, a three-month subscription to Xbox Live and 1,600 Xbox Live ...

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