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Activision Announces ‘Guitar Hero 5,’ New ‘Tony Hawk,’ ‘Call of Duty: Modern Warfare 2,’ More At In-Game Ad Conference
Activision Announces ‘Guitar Hero 5,’ New ‘Tony Hawk,’ ‘Call of Duty: Modern Warfare 2,’ More At In-Game Ad Conference
We know Activision Blizzard loves sequels. Just moments ago, the publisher revealed a slate of follow-ups coming this year at an Massive Inc. upfront attended by Stephen Totilo. An upfront is where publishers showcase their upcoming lineup to advertisers and are a new practice for games. ...
Activision: ‘Call of Duty: World At War’ DLC Will Be Unusual, Announced In 2009
Activision: ‘Call of Duty: World At War’ DLC Will Be Unusual, Announced In 2009
multiplayerblog.mtv.com — Get ready for a twist, "Call of Duty" fans. Even though the new "Call of Duty: World... At War" is succeeding with consumers and critics by sticking to the successful adrenaline-fueled formula of its franchise predecessor, new downloadable content ... (more) Activision: ‘Call of Duty: World At War’ DLC Will Be ...
News: Activision: CoD Modern Warfare 2 reports 'speculative'
News: Activision: CoD Modern Warfare 2 reports 'speculative'
videogamer.com — And so is talk on Guitar Hero 5, new Tony Hawk and Bizarre racing games.... (more) News: Activision: CoD Modern Warfare 2 reports 'speculative'
Bobby Kotick changes the game at Activision Blizzard
marketwatch.com — In so doing, Kotick has created a formidable challenger to industry leader Electronic Arts in total sales,... and a business with better than twice the profitability of its main competitors. The one-two punch of Activision and Blizzard is expected to ... (more) Bobby Kotick changes the game at Activision Blizzard
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Call of Duty: Modern Warfare 2 announced
Joystiq [Xbox] — ... The announcement comes from a Microsoft sponsored Massive Inc. upfront where publishers showcase and talk about upcoming products to lineup advertisers prior to release. Activision didn't have any specifics to announce regarding the title, other than the fact that we'll be receiving a second helping of Modern Warfare late next year. Anyone beyond excited for more CoD, especially a sequel to CoD4 which is arguably the best of the franchise? [Via Big Download, Thanks Mads] Call of Duty: ...

Activision Talks Sequels
Edge Online - Interactive Entertainment Today — ... with Massive, Activision presented a screenshot of what it referred to as Guitar Hero 5 featuring a Burger King ad on the screen to describe how the ad deal would work. During the event Activision went on to say that the next Tony Hawk game will play differently to previous iterations of the series. MTV Multiplayer reports the company as saying you re not going to be playing this game with a controller in your hands. The next Tony Hawk game is expected to launch on the Xbox 360, PS3, Wii and DS in October. Finally, the company spoke (again, briefly) about the next ...

Next Tony Hawk won't be played 'with a controller in your hands'
Joystiq — ... Though we'll leave the exact placement and nature of the controller for you to figure out, Activision is insistent that the item used to beat the Tony Hawk skateboarding franchise out of it stale stupor won't just be any ol' paddle. "You're not going ...

Bizarre working on new Bond and racer projects
Joystiq [Xbox] — ... Industry rumors either turn out to be true or false and in the case of Bizarre Creations' future projects, every racing and Bond rumor you heard over the last year has turned out to be ... well, true. As part of ...

Call of Duty: Modern Warfare 2, Guitar Hero 5 and Tony Hawk announced
Joystiq [PlayStation] — ... MTV Multiplayer reports that at a Massive (Microsoft-owned advertising firm) event yesterday in New York City, Activision Blizzard revealed a number of sequels to their popular franchises, such as Guitar Hero 5 and a successor to Call of Duty 4: ...

Gaming Roundup: N-Revolution; Red Bull/Sony Home; Giant Realm; Army/Second Life; JumpStart; GH5
paidContent — ... in NYC, including Guitar Hero 5 and a Tony Hawk game that will likely come with a skateboard-style controller. Via MTV Multiplayer. ...

Activision confirms new CoD, Guitar Hero and Tony Hawk at in-game ad conference
T3.com All — ... going to be engaged in significant amounts of in-game advertising. We fervently hope that Activision and Massive Inc. will manage to keep it subtle and appropriate last time we checked, Middle Eastern war-zones weren t festooned with junk food ads. Release dates for all these titles are still up in the air. Would it be too cynical to suggest they ll all land within a fortnight of each other, right in the run-up to Xmas? Just like this year? Link: Activision Blizzard (via MTV Multiplayer ) Related links: [image]

Beat A Man Into A Urinal, Consider Buying Deodorant [In-game Advertsing]
Kotaku — ... . Video games? Not quite there with the upfront yet. We're past the awkward first one from last December, when an Activision representative stood up at this press-invited event and blabbed the existence of Modern Warfare 2 and a new hands-free Tony Hawk. At the second one, held earlier this month, the messaging was more disciplined. Straight-laced, you could say. As in when Dave Anderson, head of business development at Activision, talked about ad placement opportunities in Guitar Hero, described how new ad-showcasing camera angles were introduced into this year's DJ Hero, ...

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Activision's 09 lineup 70% larger: Call of Duty 'titles' and Guitar Hero 'releases'
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Activision: We're Going On A Buying Spree
businessinsider.com 3/4/2009 — It's a common refrain we're hearing in the recession: Cash-rich companies talking up tough times as a good opportunity to make acquisitions cheap. We heard IAC (IACI) say it , we heard MySpace (NWS) say it , and now Activision Blizzard (ATVI) is ...
Activision Threatens EA, Double Fine With Brütal Legend Lawsuit [War Of The Words]
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Wii Most Profitable, PSP Least Profitable Platforms For Activision Blizzard
multiplayerblog.mtv.com 2/12/2009 — You can probably guess the most and least profitable platforms for a company like Activision Blizzard, but seeing the hard numbers really puts it in perspective; the Wii accounted for 15% their total profits in 2008, while PSP only made up ...
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