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WatchMojo.com Business & Technology: Stevie Wonder Saw Today’s Joost News Coming
ReadWriteWeb: When Hype Isn't Enough: Joost Changes Strategies and Will Now Focus on White Label Solutions
Obsessable News Feed: Joost to scale back from video hosting, focus on behind-the-scenes services for other companies
Stevie Wonder Saw Today’s Joost News Coming
WatchMojo.com Business & Technology —
Joost will now offer a white-label version of its software and lay off some folks, including CEO Mike Volpi.
We signed a distribution deal with Joost before they launched, we were very proud to be a part of their roster (read more in my post at the time called: Joost what does WatchMojo.com Have in Common with Viacom, CNN, Turner, Sony, CBS, Warner Music Group and the NHL?)
We were equally proud to sign a deal with hulu, who also put our premium content alongside super premium content from traditional media companies.
The ...
When Hype Isn't Enough: Joost Changes Strategies and Will Now Focus on White Label Solutions
ReadWriteWeb —
... could go wrong here, but somehow, Joost never managed to get any traction and after the first hype had died down, most users just abandoned the desktop player for in-browser video sharing sites like YouTube. After a long delay, Joost also finally abandoned its desktop player strategy, but by then, users had already moved on and the company never managed to attract a large enough user base as YouTube and Hulu became increasingly popular.
Today, Joost announced that it is mostly abandoning its original strategy and that the company will focus ...
Joost to scale back from video hosting, focus on behind-the-scenes services for other companies
Obsessable News Feed —
... rival, has announced that it will de-emphasize hosting videos to instead focus on providing back-end technical services to other companies. Layoffs and a CEO switch accompanied the announcement, and ...
Joost juices consumer focus, goes white label
The Next Web —
... In a blog post today CEO Mike Volpi announced that although the existing video platform would continue to operate, the company’s primary offering would be backend solutions for media companies wanting to offer video on the web. Many staff are being laid off as part of the move, with Volpi himself stepping down as CEO but remaining at the company as Chair of the Board. ...
Joost Reinvents Itself - Again
Bits —
... of an ad-supported Web company that has found it too difficult to make money on ads alone as marketing budgets have shrunk. In a post on the company blog, Mr. Volpi blamed the changes on tough economic times. “It’s been increasingly challenging to operate as an independent, ad-supported online video platform,” he wrote. “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost.” Advertisers will spend $1.1 billion on online video ads this year, up about 40 percent from last year, and spending will increase another 40 ...
Bits: Joost Reinvents Itself - Again
NYT > Technology —
... of an ad-supported Web company that has found it too difficult to make money on ads alone as marketing budgets have shrunk. In a post on the company blog, Mr. Volpi blamed the changes on tough economic times. “It’s been increasingly challenging to operate as an independent, ad-supported online video platform,” he wrote. “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost.” Advertisers will spend $1.1 billion on online video ads this year, up about 40 percent from last year, and spending will increase another 40 ...
Up Front: Joost squeezes out employees, Pirate Bay to squeeze out...royalties?
Betanews —
... Afternoon of Tuesday, June 30, 2009 • Once it aimed to compete with YouTube, but that goal has backfired on bigger companies than Joost, which on Tuesday announced that it would be converting to a white-label video hosting service. Joost's CEO, Mike Volpi, is also stepping down in favor of Matt Zelesko, the current senior VP of engineering. ...
What's Now: Joost squeezes out employees, Pirate Bay to squeeze out...royalties?
Betanews —
... Afternoon of Tuesday, June 30, 2009 • Once it aimed to compete with YouTube, but that goal has backfired on bigger companies than Joost, which on Tuesday announced that it would be converting to a white-label video hosting service. Joost's CEO, Mike Volpi, is also stepping down in favor of Matt Zelesko, the current senior VP of engineering. ...
Joost unplugs Web TV service, concentrates on selling tech
Macworld —
... , IDG News Service Web video site Joost is restructuring, abandoning its hopes to be a successful ad-supported Web TV provider. Instead it will sell its video-serving technology to other media companies. Joost, created by the same developers as Internet telephony application Skype, blamed an economy that has made it “increasingly challenging to operate as an independent, ad-supported online video platform,” CEO Mike Volpi wrote Tuesday on a company blog . “In order to position ourselves well for the future, we began investigating additional lines of revenue for Joost,” he ...
