2

coolest-gadgets.com - 11/21/2008

Let’s sWAP a watch for a phone

— coolest-gadgets.com — A watch phone is one piece of convergence consumer electronics that I don’t really agree with -... it looks plain weird talking to your wrist (hence making a Bluetooth headset essential), and the screen is way to small to be of any productive use. ... (more) Let’s sWAP a watch for a phone

Gadgets

Comments vote downundo vote up Engadget found this 11/21/2008found this

Leave a Comment

Googlers take turns insulting P&G marketers [The Human Stain]
Gawker: valleywag — ... Nothing, it seems, can stop Google — except the overweening hubris of its employees. Every time Googlers venture outside the Googleplex to demonstrate their charitable embrace of the digitally unfortunate, they end up just reinforcing their snobby superiority. So it went with the search giant's job-swap program with starchy old-media marketer Procter & Gamble. ...

Google's New Executive Training Program: Send Wacky Staff To P&G To Get Starched
Silicon Alley Insider — ... WSJ: So far, about two-dozen staffers from the two companies have spent weeks dipping into each other's staff training programs and sitting in on meetings where business plans get hammered out. The initiative has drawn little notice. Previously, neither company had granted this kind of access to outsiders. ...

Google ‘Gets It’ Better Than the Rest
Andy Beal's Marketing Pilgrim — ... Fresh off the mantra from several folks at PubCon to embrace traditional media, an article appeared in today’s Journal that exemplifies that strategy by, you guessed it, Google and one of the most unlikely traditional marketing powerhouses, Proctor & Gamble. These two titans of their representative media strongholds have met in the middle in a unique way. They swapped employees. Both were bright enough and daring enough to recognize that they needed to know more about the “other side”. ...

Google - P&G Swap Employees To Learn From Each Other
WebProNews Feed — ... we know that in most cases Google does that. Sometimes they do it in ways that still amaze and make one say Huh, that makes good sense. Fresh off the mantra from several folks at PubCon to embrace traditional media, an article appeared in today ...

To gain marketing knowledge P&G and Google swap staff
BloggingStocks — ... According to The Wall Street Journal, "So far, about two-dozen staffers from the two companies have spent weeks dipping into each others staff training programs and sitting in on meetings where business plans get hammered out." That should worry other media that make money from P&G's $8 billion plus annual marketing budget. Google may not be sending people to learn about TV; it may simply trying to sell its own product. ...