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A Peak Inside Apple's Design Studio
MacRumors : Mac News and Rumors —
... of Apple's Jonathan Ive inside Apple's design studio. We did a follow-up interview with Jony Ive at Apple in California last week, and enjoyed the opportunity of filming inside Apples design facilities. I felt like Charlie in Willy Wonka and the Chocolate Factory, except everything was made of shiny aluminum instead of candy. And there were no oompa loompas. The documentary called Objectified is an independent documentary about industrial design that will debut in March at ...
Photo offers rare glimpse into Apple's design studio
AppleInsider —
... promoting an upcoming film. "I felt like Charlie in Willy Wonka and the Chocolate Factory," he added, "except everything was made of shiny aluminum instead of candy. And there were no oompa loompas." Hustwit is working on a documentary called Objectified that will examine industrial design. The film is described as "a look at the creativity at work behind everything from toothbrushes to tech gadgets." Hustwit's other credits include a documentary about the band Wilco, one filmed during a Death Cab for Cutie tour, and another documentary about electronic music pioneer ...
A peek inside Apple's top-secret design facility
TG Daily - All News —
... people's homes. Hustwit was shown a rare honor by Apple. The director was allowed to film Ive (Apple's design guru ) inside his design studio - which is part of the company's Cupertino headquarters. The facility is off limits to all but a few Apple employees because that's where Ive and his team design the top-secret "next-gen" gadgets that most employees don't even know about. Hustwit was allowed to interview Ive as part of his upcoming documentary about the industrial design titled Objectified . The director posted a still photo of Jonathan Ive online ahead of the premiere. ...
Does Apple Really Own Multi-Touch?
Fast Company - Technology —
... to be screened at the South by Southwest film festival in March. Made by the same documentarian who created Helvetica , a short history of that inescapable typeface. Objectified will take viewers into areas of Apple's design studio normally off limits even to most Apple employees, to inspect the company's prototyping equipment and talk with head designer Jonathan Ive. Poor software guys; the industrial designers always get ...
