WPP Firms Join in China Ad Network Partnership
ClickZ News Blog —
... It looks as though AdStream will enable more automation for the network, representing a "shift from traditional staff based advertising service to the use of internet advertising platforms, creating a more cost effective and robust advertising channel," according to a 24/7 press release. ...
Ad Industry Roundup: Display's Death?; Glam Japan; Collective Media; 24/7 Real Media
paidContent —
... —24/7 Real Media, OgilvyOne enter JV for China ad net: The two WPP Group units are prepping a display and ad net in China for a January launch. The ad net will expand on efforts that already underway from OgilvyOne China's ITOP Performance Marketing division. The ad net will focus on categories like IT/telecoms, fashion/entertainment, and business/finance. ...
