Submit a Story!
#08-981: Yahoo! Inc. and Google Inc. Abandon Their Advertising Agreement (2008-11-05)
FOR IMMEDIATE RELEASE Wednesday, November 5, 2008 WWW.USDOJ.GOV
Official Google Blog: Ending our agreement with Yahoo!
googleblog.blogspot.com — In June we announced an advertising agreement with Yahoo! that gave Yahoo! the option of using Google... to provide ads on its websites (and its publisher partners' sites) in the U.S. and Canada. At the same time, both companies agreed to delay ... (more) Official Google Blog: Ending our agreement with Yahoo!
Yahoo, Google Recast Ad Alliance
online.wsj.com — Yahoo Inc. and Google Inc. have sent the Justice Department a revised version of their search-advertising agreement,... shrinking its scope as regulators prepare to bring suit against the agreement if a deal isn't reached, according to people familiar ... (more) Yahoo, Google Recast Ad Alliance
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com — Yahoo! Announces Termination of Services Agreement by Google SUNNYVALE, Calif., Nov 05, 2008 (BUSINESS WIRE) -- Yahoo!... Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Google has terminated the advertising services ... (more) Yahoo! Inc. - Press Release
Comments
Blog Reactions

Google-Yahoo: DOJ Would Have FIled An Antitrust Lawsuit; Competition Concerns Trumped Anything Else
paidContent — ... agreement." And on that competition, this chilling effect: " Had the companies implemented their arrangement, Yahoo!'s competition likely would have been blunted immediately with respect to the search pages that Yahoo! chose to fill with ads sold by Google rather than its own ads, and Yahoo! would have had significantly reduced incentives to invest in areas of its search advertising business where outsourcing ads to Google made financial sense for Yahoo!" The full statement is here. Our streamlined mobile ...

Justice Department Harassment Kills Google-Yahoo! Deal
Technology Liberation Front — ... The Justice Department’s two-step on the grave of the deal gets it precisely wrong both in terms of defining the relevant market and in terms of the effect on competition and innovation. ...

Sorry, Jerry — now if you’ll just hand that life jacket up here to the guys in the boat …
GMSV — ... We’re of course disappointed that this deal won’t be moving ahead. But we’re not going to let the prospect of a lengthy legal battle distract us from our core mission. That would be like trying to drive down the road of innovation with the parking brake on. Google’s continued success depends on staying focused on what we do best: creating useful products for our users and partners.” For Google, pushing forward would have guaranteed grief. The Justice Department said today it had warned the parties that an antitrust suit was ready to go , on the grounds that “if implemented, ...

DoJ Dances on Google/Yahoo Grave
Wired: Epicenter — ... Google's decision to unilaterally withdraw its proposal "eliminates the competitive concerns identified during our investigation and eliminates the need to file an enforcement action...," the DoJ said in a statement. "The arrangement likely would have denied consumers the benefits of competition –- lower prices, better service and greater innovation," it said. ...

DOJ: We Were Going To Sue Over GOOG/YHOO Deal
BARRONS.com: Tech Trader Daily — ... So, to get the real story on the disintegration of Yahoo’s (YHOO) advertising outsourcing deal with Google (GOOG), you need to read the release today from the Department of Justice. What the DoJ says, basically, is that they were poised to file suit to block the deal. And they also made it clear that they have their eyes on Google and their dominant position in the search market. ...

Google-Yahoo deal: Washington doesn’t understand us
Between the Lines — ... ” For that I can’t blame them - but the importance of the tech industry in this country cannot be understated. Consider this excerpt from the Department of Justice’s press release about Yahoo and Google ending their proposed deal: Google and Yahoo! are search engine companies. A search engine allows people to search for information on the Internet. In response to a search request (or query), a search engine presents a Web page listing links to other Web pages that are relevant to the query. Those listings consist of so-called “natural”or “algorithmic” results of the search ...

The Real Reason Google Walked Away From Yahoo Search Deal (GOOG)
Silicon Alley Insider — ... After Google walked away, the DOJ released a statement saying that it had informed the companies it was planning to file suit. The release did not specify how close Google came to getting sued, however, and Google's explanation for why it walked didn't mention the government's explicit intention: ...

Obama's antitrust nominee: "Microsoft is so last century"
The Microsoft Blog — ... economy will "continually see a problem -- potentially with Google" because it already "has acquired a monopoly in Internet online advertising," she said. "When all our enterprises move to computing in the clouds and there is a single firm that is offering a comprehensive solution," Varney said, "you are going to see the same repeat of Microsoft." Varney's view is clearly good news for Redmond, which already seemed to be in favor with the Bush Justice Department. Google and Yahoo abandoned their advertising deal last fall after the Department of Justice said it would file an ...

Related Content
Yahoo! Inc. and Google Inc. Abandon Their Advertising Agreement
usdoj.gov 11/5/2008 — YAHOO! INC. AND GOOGLE INC. ABANDON THEIR ADVERTISING AGREEMENT Resolves Justice Department's Antitrust Concerns, Competition is Preserved in Markets for Internet Search Advertising WASHINGTON — Yahoo! Inc. and Google Inc. abandoned their advertising ...
Facts about the Yahoo-Google advertising agreement
google.com 11/5/2008 — Although Google and Yahoo! are not required to receive regulatory approval of the arrangement before implementing it, the companies voluntarily agreed to delay implementation for up to three and a half months to give the U.S. Department of Justice ...
Google Agreement
help.yahoo.com 9/29/2008 — Welcome to the Yahoo! Search Agreement site, a place to find a variety of public information about the commercial arrangement announced by Yahoo! and Google in June. We hope the information archived on this site will help visitors understand why the ...
Ending our agreement with Yahoo!
googlepublicpolicy.blogspot.com 11/5/2008 — Wednesday, November 5, 2008 at 10:00 AM Posted by David Drummond, Senior Vice President, Corporate Development and Chief Legal Officer In June we announced an advertising agreement with Yahoo! that gave Yahoo! the option of using Google to provide ads ...
Google Bails on Yahoo Deal
digitaldaily.allthingsd.com 11/5/2008 — Apparently Google would rather abandon its proposed advertising partnership with Yahoo than have the government dictate its terms. This morning Google walked away from the deal saying it’s not in the company’s best interests to risk the ...
Yahoo! Inc. - Press Release
yhoo.client.shareholder.com 11/4/2008 — Yahoo! to Strengthen Competitive Position in Online Advertising Through Non-Exclusive Agreement With Google Agreement Advances Yahoo!'s Open Strategy; Enhances Ability to Compete in Converging Search and Display Marketplace SUNNYVALE, Calif., Jun 12, ...
Facts about the Yahoo-Google advertising agreement
google.com 10/20/2008 — Congressional testimony Testimony of Google Senior VP and Chief Legal Officer David Drummond, Senate Judiciary Committee (July 15, 2008)
Google Pulls The Plug On Yahoo Advertising Deal
techcrunch.com 11/5/2008 — After vowing repeatedly to go through with its search advertising deal with Yahoo no matter what the Justice Department does, Google reversed course today and pulled the plug on the deal. Chief legal counsel David Drummond writes : . . . after ...
Facts about the Yahoo-Google advertising agreement
google.com 9/29/2008 — Congressional testimony Testimony of Google Senior VP and Chief Legal Officer David Drummond, Senate Judiciary Committee (July 15, 2008)
Google bails on Yahoo deal [Online Advertising]
valleywag.com 11/5/2008 — Google won't be providing ads to Yahoo. The official Google version of the story says, "It's clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle ...
Google Walks Away from Yahoo Search DealYahoo! Finance: Tech Ticker
From Silicon Alley Insider, Nov. 5, 2008:Google is through with trying to bail out Yahoo, says CNBC. The search partnership that helped "save" Yahoo from being acquired by Microsoft is now officially dead. The deal has been headed this way fo
Google withdraws from Search Ad Deal with YahooI4U News
WASHINGTON (Reuters) - Google Inc has canceled plans for a search advertising partnership with Yahoo Inc amid opposition from antitrust regulators and advertisers, Google's chief legal officer said in a blog posting on Wednesday. ...  ...
Google pulls out of Yahoo advertising partnershipTechnology
Google is abandoning a planned advertising partnership with Yahoo in the face of a looming antitrust challenge by the government. More Google | More Yahoo
Google Axes Yahoo DealInformationWeek - All Stories And Blogs
Google wimps out and has decided that it is no longer interested in teaming up with Yahoo in an advertising deal that was first announced back in June. Here is, in their own words, what Google and Yahoo each have to say about the matter.
Google! aborts! Yahoo! deal!The Register
Advertisers and regulators win the day Google is abandoning attempts to push through its ad-sharing deal with Yahoo!…