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Marchex has a terrific reputation management platform and tool , which I wrote about here and here . From my earlier post:
The tool can be used to determine where business listings exist online and how consistent and complete they are; but it’s most valuable, as the name suggests, to track ...
Online
Many fiery critiques came at me when I posted the results of a survey with Merchant Circle (despite clear disclaimers) that indicated SMBs were starting to adopt Facebook and Twitter in larger numbers. The survey (n=2,403) tapped into a group of SMBs that we identified as “more ...
Online
There was a fairly major upgrade to Google Product Search , some of it long overdue and some of it probably motivated by Bing. But one of the new features is “nearby stores”:
This is based on store locations and not product inventory data.
Originally Google was taking ...
Online
Bing
Milo is seeking to do what nobody yet has really done: create a true online-offline shopping destination. There are several companies out there aggregating and distributing inventory data (e.g., Krillion), but no one has created a successful destination so far. ShopLocal has largely abandoned ...
Other
Google’s going to include coupons in mobile distribution of local business information on Place Pages. I’ve written up the announcement on Internet2Go :
Google has had a big opportunity in local coupons that it has largely neglected perhaps until now. But now Google is making a ...
Hardware
There’s lots of discussion and controversy stemming from a report that appeared in the Financial Times yesterday. In the article Microsoft is said to be seeking News Corp’s participation in a plan to withdraw content from Google:
Microsoft has had discussions with News Corp over ...
Online
Microsoft
Bing
I’m just now getting to a report put out by WebVisible on search trends and small business advertising spending in Q3. There’s some great data there.
In the the top 20 SMB paid search spending categories:
Attorneys and Dentists made up the top two largest advertiser categories ...
Online
Yahoo
Many people have been thinking and working for some time to find a way to get friends and so-called influencers to advertise on behalf of companies or promote corporate messages to their followers or networks. The idea is to find a mechanism or system to mimic word of mouth at scale, using ...
Online
Twitter’s COO Dick Costolo said this morning at the TechCrunch CrunchUp event that he felt the “geo opportunity” was “huge.”
The location-stamping or geocoding of content and the release of that data to third parties (online and in mobile) will unleash a wide ...
Online
If you’re not in the room, you can watch the entire “Real Time CrunchUp” on UpStream TV. There’s going to be lots of interesting conversation, including about location and “geo-streams.”
Here’s the link . You can also click the video below.
...
Online
Google likes to do things that “scale,” which is why it has been difficult for the company to create vertical solutions of depth. Maps and local is an area that Google has invested hugely in but, by and large, the company has not built out compelling vertical content areas or ...
Other
In a column at SEL, Palore provides some interesting data from its webcrawling efforts about SMBs in Columbus, Ohio:
The numbers for the Plumbers vertical are different and there are some interesting comparisons and conclusions to be drawn. However, a “generic” inference here ...
Other
Vistaprint is now offering landing/profile pages to SMBs and submission to search engines and directory sites. From the release this morning:
With no technical expertise required, Vistaprint’s Online Search Profiles take minutes to create and are distributed to over 100 search engines ...
Online
Over at Internet2Go I’ve written briefly about Flook a new “location browser” for the iPhone. Not augmented reality it uses the camera and geotagging to enable users to create “cards” that discuss and describe places and things of interest at specific locations. ...
Other
Kara Swisher is reporting that MapQuest is one of the AOL “assets” potentially for sale. I’ve argued in the past that MapQuest is one of AOL’s great local assets, if not the single most important one. However, perhaps the feeling at AOL is “game over” and ...
Online
AOL
Microsoft
Bing
This morning comes a post from TMPDM , citing a Forrester consumer survey about trust and media. In the survey YP comes out on top:
This is Q3 data. It’s tough to see but the order goes:
YP (assume people interpreted to mean print)
Newspaper ads
In store display ads
...
Other
As one of the very early users of the term “hyper-local” I’m here to say it’s “used up;” it’s been drained of meaning by overuse. How about a new and potentially more irritating term: “nano-local”? Really just kidding about that.
But get ...
Online
1020 Placecast has raised $5 million in Series B funding “from a group of high-profile investors including Quatrex Capital and current investors Onset Ventures and Voyager Capital.” The company is going to grow its mobile efforts accordingly. The press release says that the funds ...
Other
ONSET Ventures
Voyager Capital
Google Scholar has introduced full-text legal opinions . According to the Google Blog :
Starting today, we’re enabling people everywhere to find and read full text legal opinions from U.S. federal and state district, appellate and supreme courts using Google Scholar. You can find ...
Other
No surprises here: Forrester discusses the results of a consumer survey in which it’s reported that 80% won’t pay once the newspaper pay walls go up:
These data are consistent with a recent Harris survey that found largely the same thing:
Attitudes and behavior are ...
