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AOL Won't Kill the Running Man
The release of AOL's new logo has some wondering about the fate of its Running Man mascot, closely identified with the company and especially with its AIM messenger product. AOL Chief of Staff Maureen Sullivan wants the world to know the little yellow guy will not be run down by a rebranding ...
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The Good, The Bad, and the Just Too Small
Hey Blondie, want to watch some of the most panoramic cinematography ever on your tiny computer monitor? Well, now you can. According to an expandable video ad for YouTube I just spotted on Meebo, the video site is offering free views of the iconic Leone trilogy of spaghetti westerns -- "The ...
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Those Filthy Scrubbing Bubbles
Shiny Suds from People Against Dirty on Vimeo . Method's perfectly executed parody of old-time bathroom cleaner ads, released this week, makes other house cleaners look positively filthy. The magic happens after Method's send-up of Dow's Scrubbing Bubbles commercials of the late '70s and ...
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Facebook Lets Page Owners Target Content by Region
Facebook has added an important new feature for Page owners with large numbers of geographically distributed fans. The capability allows Page admins to target content by location and language, offering brands, celebrities and major media orgs the promise of more relevant messaging. Using ...
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Facebook Ads Has Customer Service Issues
A few stories ClickZ's editors are reading: Facebook Ads Has Customer Support Problems aimClear Blog A rant about one agency's struggle to obtain decent service from Facebook. Google Promotes Content Network "Blast" AdWords Blog Previously used mainly by political ad buyers, the ...
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Google Branded Phone a Reality
A few stories of note from around the Web: The Google Phone Is Very Real. And It's Coming Soon TechCrunch Google-branded phone to be sold directly through retailers. Will be produced by a major manufacturer and available in early 2010. Microsoft, Yahoo Poised to Sign Search Deal  ...
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EVB's Impressive Stop-Motion Video for Orbit Gum
EVB made the above stop-motion animated video for Wrigley's Orbit gum. The ad features 500 drawings that depict a rolling ball of paper, which morphs into a swarm of mouths that clean up a dirty old house. The ad camn be viewed at the OrbitCleanItUp YouTube channel, where it has picked up ...
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Will AOL Try to Replace TMZ?
As you may have read, TMZ will no longer be part of the AOL family once it splits from Time Warner, which will operate the site instead. AOL confirmed this with me today. So, is this a blow to AOL from an advertising sales perspective? Well, TMZ took ad sales in-house in July. So, it may not ...
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RockYou Raises $50 Million in VC Funding
A few stories ClickZ's editors are reading: RockYou Raises $50 Million In Venture Capital (TechCrunch) Google Strikes YouTube Deal With Univision (Dow Jones Newswires) The Problem With AOL's Media Strategy (Business Insider) Does the Industry Need Big Digital Agencies ...
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SEM Gets Juiced
Wow, has search marketing come a long way. I just did a Google search for "Flu preventions" and one of the top advertisers is the Florida Department of Citrus. "Fight those nasty cold and flu bugs by drinking Florida orange juice!" exclaims the ad, linking to FloridaJuice.com . Vacuum maker ...
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Millennial Media Gets $16M in New Funding
A few stories ClickZ's editors are reading: Millennial Media Gets $16M in New Funding Money will be used to fuel growth and international expansion. (Baltimore Sun) Is Marketing a Strategic Resource or a Procured Commodity? Interactive Advertising Bureau CEO Randy Rothenberg pens ...
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Guitar Center Breathes New Life Into Dull 'Wish List' Genre
Guitar Center is spicing up the worn-out genre of wish lists with an interactive tool that lets people say "gimme" with a bit of style and attitude. Visitors to the music retailer's Web site can use the Wish List poster generator to create online rock posters in one of a number of ...
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Search Evangelism
A poster seen on a NYC subway for Marble Collegiate Church.
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Google Adds Analytics to DoubleClick for Advertisers
Google has unveiled two incremental changes to DoubleClick for media planning and analytics. It's all part of Google's hope to attract more display ad dollars. The company described its new DFA Analytics tool as similar to Google Analytics. It will allow marketers to get regular campaign ...
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Seafood Industry Fights NYT Story with AdWords Campaign
A few stories ClickZ's editors are reading: Seafood Industry Fights NYT Story with AdWords Campaign (Nieman Journalism Lab) Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital (AdAge) Murdoch could block Google searches entirely (Guardian) AOL Laying Off 100 Today  ...
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Free Wi-Fi the Latest Battleground in Search Wars?
Remember when the search engine wars were about search? These days, it's a given that Google won on that front, but that's not stopping Yahoo and Microsoft from trying to beat Google at another game: free Wi-Fi. But, as usual, Google's getting involved too. Yahoo is providing free Wi-Fi in ...
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Tagged Settles with New York and Texas Over E-Mail Offenses
Tagged has settled with two states over allegedly deceptive e-mail invitation practices, reported here in June . The company will pay a total of $750,000 in penalties and legal fees to New York and Texas, and has added new privacy and security controls to its invite-a-friend system. Over ...
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Yes, That Is an Ad on Google's Homepage
How invested is Google in the success of Droid, the most hyped device yet to be built using its Android operating system? So much so that it's willing to sully that holy of holies -- its homepage -- with an ad promoting the smartphone. The ad appears directly below the search field, as ...
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BusinessWeek's Top Online Exec To Leave
A few stories ClickZ's editors are reading: BusinessWeek's Top Online Executive To Leave Magazine (Business Week) CNN Launches Sponsored News Trivia Quiz (WebProNews) YouTube Video Dealmaker Jordan Hoffner Leaves Company Hoffner brokered content agreements with Time Warner and ...
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Amazon Integrates Twitter with Affiliate Program. Is it Spam?
Amazon has introduced a feature on its Associates affiliate scheme which allows its members to tweet links with ease directly from its site. When browsing products, affiliates can now post links to Twitter by simply clicking a toolbar button at the top every page, similar to the way in which ...
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