Follow TechBlips on Twitter
Advertising Age - Homepage Latest Blog Posts |
Add as Favorite
Claim Blog 
|
http://adage.com/rss-feed.php?section_id=301&xml=RSS2 - Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities
Click on the "vote it up" button to submit a story below to our homepage.
If you're the owner of Advertising Age - Homepage, claim your blog to unlock additional tools and reports.
What does "Black Friday" circa 2009 mean anyway? It's always been a weird marketing construct -- as if consumers ever really cared that the day after Thanksgiving is the chance for retailers to clear the red ink from their ledgers and go into the black (though who knows how ...
Other
Come tomorrow afternoon, many of us will congregate with family members we haven't seen in a full 12 months. We'll banter about the weather, feign interest in meandering anecdotes and quietly critique every aspect of each other's being. Come nightfall, we'll embrace warmly ...
Other
NEW YORK (AdAge.com) -- The battle for local-media measurement has intensified in the last 24 hours, with the Association of National Advertisers now lobbing a protest against Nielsen's recent decision to incorporate DVR users into its official estimates of how many people watch ...
Other
Jon and Kate Gosselin, whose public lives have made them more hucksters than Huxtables for most viewers, had their last-ever episode of "Jon and Kate Plus 8" on TLC Monday night. The series finale delivered a 2.0/5 rating and share in the ad-centric adult 18-49 demographic, which ...
Other
NEW YORK (AdAge.com) -- The Nielsen Company's beleaguered trade publishing unit, including Billboard, The Hollywood Reporter and Adweek, are on the block again. Can a private equity group including the publisher of The Hill newspaper and News Corp. scion Lachlan Murdoch save it?
Other
Rupert Murdoch
With adversity comes perspective and I think we can all agree that this year we received an abundance of perspective for which to be thankful
Other
Beiersdorf has launched a major campaign promoting Slek Night Repair as part of the German personal care giant's efforts to position Slek as a premium hair care brand, a segment that has been dominated by foreign brands such as Rejoice, Pantene and Lux.
Other
LONDON (AdAge.com)-- Unilever's meat snack brand Peperami has announced the results of its crowdsourcing experiment, awarding a $15,000 prize to two professional
advertising creatives with 50 years' experience between them.
Other
adage.com - 2 days ago
—
adage.com —
Adding ABC content like 'Lost' has contributed to
Hulu's growth....
(more)
Digital Marketing: ABC Fuels Hulu's Huge October Traffic
Comments
vote down
NewTeeVee
found this 2 days agofound this
NEW YORK (AdAge.com) -- Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media planning and buying account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in ...
Other
NEW YORK (AdAge.com) -- ABC has received a number of complaints about the performance by recent "American Idol" Adam Lambert during its broadcast of the "American Music Awards" Sunday night.
Other
MINNEAPOLIS (AdAge.com) -- Two country crossovers, Nascar and Taylor Swift, were watched with varying levels of interest on ABC's Sunday night schedule.
Other
I am starting to think more seriously about how I can engage my growing staff to live the brand of the organization. And, that really is getting me excited.
Other
The corporation is good at many things, but culture has never been one of them. The time has come to put this right. What better way than to open the C-suite to a senior manager who contents with culture full-time? The question: Where to find people who've served the corporation as ...
Other
Hollywood wasn't exactly blindsided by the weekend box office take of Summit Entertainment's "The Twilight Saga: New Moon" -- everybody expected it to do big business -- but the numbers are still rather astonishing. For this latest edition of Dumenco's Media People, ...
Other
In place of its holiday food gifts, Mediaspace Solutions has sent out 430 food-drive starter kits to clients and partners around the country in an effort called "Giving Thanks." The Norwalk, Conn.-based newspaper and online advertising services provider is hoping its bags of ...
Other
NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.
Other
ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our ...
Other
adage.com - 3 days ago
—
adage.com —
NEW YORK (AdAge.com) -- Bing has a long
way to go to catch Google, but six months...
after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and ...
(more)
Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars
