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Why Zoho Has a Manic Strategy for Selling Software

 
Despite selling products that inhabit a competitive landscape occupied by technology heavyweights like Microsoft, Google and IBM, Zoho keeps building new online software that consumers can use for free or that businesses can buy on a massive scale for dirt cheap prices. As struggling companies cut their technology budgets, Zoho has become a compelling option, says Raju Vegesna, the company's chief evangelist. (link)

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