Why So Little Buzz Surrounding Windows 7?

When Microsoft does something funky -- like CEO Steve Ballmer's infamous Monkey Dance -- the press can't get enough of it. Yet when the folks in Redmond act inspired, the publicity is apparently somewhat sparser. That sure seems to be the case surrounding Windows 7. My early tests of the operating system, which will succeed Vista in about a year, indicate that it's a solid, high-performing, great-looking platform. So why aren't we hearing more about it? (link)