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The Microsoft discount

 

Published 4/10/2009 at Latest from Computerworld

Microsoft has really been pushing its "Apple Tax" marketing message. First we had the latest round of "I'm a PC" ads. Then we had Steve Ballmer claiming that, in the current economic climate, it makes no sense to pay a premium for an Apple logo. And now we've got a marketing brief disguised as a whitepaper from analyst Roger Kay, entitled "What Price Cool?" (which you can read in PDF form). (link)

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