Search Engine Optimization for Your Web Site

Whether your Web site is brand new or ten years old, managing how it appears to search engines is crucial to its success. The typical Web site gets 61 percent of its traffic from organic (nonpaid) search engine results, and 41 percent of all traffic from Google alone. Ensuring that the company's site ranks highly in search results is, for most businesses, a make-or-break proposition, which is why search engine optimization (SEO) is now a multibillion-dollar industry. (link)