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Does MapReduce Signal The End Of The Relational Era?

 
Companies such as Google, Yahoo, and Microsoft that operate Internet-scale cloud services need to store and process massive data sets, such as search logs, Web content collected by crawlers, and click-streams collected from a variety of Web services. Each of these companies has developed its own strategy to support parallel computations over multiple petabyte data sets on large clusters of computers. (link)

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